A
AISO Studio

Is your tire / parts website keeping up? Here's what the data shows.

Tire / Parts Website Audit Report

We scanned 328 tire / parts websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Automotive · Sample size: 328 sites · Scan date: March 14, 2026

Overview

The tire / parts industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 328 sites is just 46 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for tire / parts sites is Engagement, with an average of 70. The weakest area is AEO, at just 15. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 46, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 71% of tire / parts websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

46

AISO Score

68

SEO

47

Readability

70

Engagement

15

AEO

26

WCAG

Key Findings

71%

Score Below 50

More than half of sites in this vertical are underperforming.

72%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

72%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most tire / parts websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 328 tire / parts websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 46 means the typical tire / parts website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 15 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 72% of sites lack schema markup. 72% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The tire / parts industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 328 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
1
10-19
2
20-29
7
30-39
33
40-49
191
50-59
74
60-69
20
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
20 (6%)
D
74 (23%)
F
234 (71%)

Dimension Breakdown

Average scores across all 328 tire / parts websites for each scoring dimension.

SEO
68
Readability
47
Engagement
70
AEO
15
WCAG
26

Full Results

The table below lists all 328 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the tire / parts space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1tirer*******67C9063801890
2davisti***********65C10046803864
3mrtir********65C9268632581
4mida*****64C9248704074
5bastia*********63C8470751869
6coloradot**************62C10048803050
7lexbr*********62C7978651078
8gillspo************62C8955903338
9deltawo***********62C8957803350
10locatio*************62C8455701889
11tirew********62C8462803350
12juans*********62C7478601878
13mariosti*************62C8670782644
14firest***********61C8269632568
15coope*********61C7480601083
16location**************61C8457651888
17mdtire*********61C5910070067
18locations**************60C8449701889
19locations.*****************60C8459651088
20seviervillet********************60C7957731875
21atlant**********59D8756851056
22justt********59D7475681063
23markstire****************59D8054801864
24cruzti***********59D7067551890
25unitedtir**************59D9256601082
26inout********59D8267551086
27alaskati*************58D8657651075
28fairmo***********58D768253078
29lessc********58D9274731816
30tirede*********58D868465332
31locations.*****************58D8449701089
32tohaa*********58D8965801826
33dunnt*******58D8962701847
34thetire***********58D8666751047
35bigdiscou**************57D9748853016
36townfa**********57D8728702589
37jamie*********57D9247701075
38takete*********57D8931851080
39lopezt***********56D7258801850
40postl*********56D7468782525
41royces***********56D8159701058
42floyd*********56D6469802631
43kingtir************56D777575259
44suburb**********55D8951751050
45rnrti*******55D8614703389
46grahamti*************55D8267781030
47bitzt*******55D596470086
48jandr*********54D8947851823
49lexbrod***********54D7740651092
50premier***********54D8643701064
51deltat**********54D8444853811
52gatewa*********54D8437651087
53jimlew**********54D6762801836
54tandw********54D8471751013
55ardmore***********54D7163601067
56wwtire***********54D726585258
57eiti******53D7155551077
58nyst*******53D6856754112
59colon*********53D8944703519
60grisme*********53D626985256
61webti*******53D6455801844
62locations**************52D7952603525
63hhti*******52D7256551073
64shaffn**********52D6269651840
65goodyeara**************52D8143831044
66southe**********52D7457551063
67nwti******52D776375267
68hibdo*********52D7953701044
69bargain************52D6462801827
70cmcti*******52D746885109
71sweat********51D7950751827
72thetir**********51D7946762625
73midtow*********51D6966851011
74beston*********51D8446651838
75bango*********51D5755601078
76stmti*******51D6937652567
77liberty***********51D6860601056
78tireg********51D6967651036
79truste***********51D7449751043
80vati******51D890901878
81kirkla**********51D6954852510
82pomps********51D549270109
83casper*********51D695785259
84bigot********50D8951551831
85discountt***************50D6964851010
86parrisht*************50D646480189
87samsc*******50D8637701048
88brook*********50D8262602311
8949ti******50D676380188
90northwe*************50D6756802511
91forres*********50D6957851810
92tirem********50D6458501069
93gotire**********50D7645801035
94macstir************50D725380259
95tires4**********49F695180258
96gunnisons***************49F7465501040
97buckhe**********49F6951851810
98commercia****************49F725285186
99maineti************49F5952601070
100norms********49F696280108
101rockport**************49F6262801810
102tirer*******49F646480186
103drewst***********49F6451852510
104simpl*********49F74285010100
105midwest*************49F8253553013
106warren***********49F6750852510
107tirez*******49F4489401050
108oktir********49F6658751028
109alltire***********49F8254553012
110burtbr**********49F940751878
111pueblo*********49F696170255
112britt*******49F695180258
113schier*********49F695285188
114weber*********49F645585189
115oldox********49F9136602535
116plazati*************48F6954501060
117kingsp**********48F645385189
118interstat****************48F5754801824
119greatwe*************48F6462801011
120portag*********48F7253702510
121cabool*********48F6450681050
122dougla***********48F6461801010
123freedo***********48F724480259
124hometow*************48F694985189
125alberto*************48F6751801813
126atlantic**************48F765770185
127kands********48F6952801810
128actio********48F7258701810
129tireex***********48F6465632511
130warren***********47F694685189
131baltazar*************47F644885188
132aztir*********47F5950701833
133tired********47F8247553013
134greensb***********47F6449851810
135point*********47F8932552535
136flatsos************47F675980108
137iowatir************47F645380189
138hardincount*******************47F6453851010
139dillo*********47F6453851011
140america************47F7461601019
141morri*********47F596078187
142danddt*********47F6950801810
143nashuawhol****************47F5952752611
144cyber*********47F7248702510
145murraysti**************47F7456631813
146wwtir*******47F6948801810
147randysti*************47F6454851010
148westerly**************47F7452681810
149coxti*********47F6946851810
150tirew*******47F576080188
151texast*********47F7458551028
152eddiesti*************47F595485187
153americ**********46F6457751014
154georgiat**************46F643885258
155lanierti**************46F595275257
156tirecentr****************46F6449781810
157sulliv**********46F7436651048
158radialti*************46F675273188
159abti******46F6449851012
160longsok************46F6942851810
161amigotir**************46F696070105
162garci*********46F6457751012
163tallma**********46F7950601811
164cascade************46F6946801810
165tiret*******46F626075109
166westtirea***************46F645680109
167fortwortht*****************46F6456801011
168raybea**********46F6448801810
169meridiana**************46F6448801810
170cunning************46F644875258
171a1tire***********46F695180108
172alvare*********45F675275108
173teamt*******45F6443801810
174tires********45F7736701031
175dalla*********45F7238801813
176commerc***********45F6242601053
177tireware*************45F7242751811
178thetirest****************45F6946801010
179waverl**********45F5750801810
180coope*********45F7251701011
181tiredepota******************45F6746801011
182etddisc************45F6447851011
183njtire*********45F5954801010
184americ***********45F7436601050
185superiort**************45F674775188
186unite*********45F694578188
187clintont**************45F6443801810
188simsblue*************45F7246751012
189txti******45F5960731011
190hillsi**********45F694380188
191centralconne*********************44F6440801810
192palmt*******44F694375188
193georget***********44F6935801810
194majorbr************44F6450681019
195tirebar***********44F6746751011
196riverbend**************44F6266451028
197heartlandt*****************44F6451751012
198tirece*********44F645275108
199brookin***********44F6446801010
200noyesau*************44F624480187
201thetir*********44F694580107
202vulcanti*************43F623585189
203young*********43F5459681010
204usatiresi**************43F674380105
205zelle*********43F7435701813
206bigchi**********43F740601885
207tirewor************43F644580108
208simples************43F643980188
209nationa***********43F644480109
210twincit***********43F724463186
211domini**********43F675070109
212aranda*********43F724670109
213lesli*********43F6950681010
214alljs********43F6741801011
215mrtire***********43F6947701012
216arthur**********43F6741801010
217helen*********43F694770108
218murdock************43F6252701011
219eliteti***********43F6943651515
220butlerti**************43F674773109
221frasie*********43F6438801810
222factory***********43F7444431535
223jenning************43F6442801010
224wheelco*************43F5755701010
225tmast********43F6745731010
226bargainba****************43F595570109
227porter*********43F7444501525
228mtgv*****43F644380108
229factor***********43F6452681010
230firestoneco******************42F7723701035
231durrellt**************42F6437801011
232kellys*********42F6748631012
233leerodg***********42F594473189
234alaskat*************42F6739751010
235shopcen*************42F624375182
236arkansasti*****************42F5945751013
237gttir*******42F574380109
238pepb*******42F5633581059
239tiresse************42F5942801011
2404corner************42F6239801010
241hillsti***********42F545370185
242rutlan*********42F6436751811
243eastpeo***********42F6746681011
244earlst*********42F6445731010
245tirewo**********42F643773189
246michigant***************42F6250681011
247greeno**********42F6445701012
248andyw*******42F5945751011
249bigsky**********42F6742751010
250renoti**********42F6747681010
251bcti******42F6245751011
252tireco*********42F623773257
253bisma*********42F6434801810
254oktire*********42F6134501064
255patir*********42F594480109
256mcduff**********42F6438751016
257vati*******42F6737801011
258bison*********42F673880108
259broadwa*************42F595563109
260danstire*************42F6445701010
261alyesk*********41F615645041
262goody*******41F740731067
263jimst*******41F6741681011
264gripti***********41F5448751011
265harleysf*************41F6431801013
266paulin*********41F673875108
267kzootir************41F644370108
268tiredo***********41F5458581012
269univers***********41F6429801811
270dctire**********41F6733801010
271holme*********41F694760109
272doublej***********41F546140046
273industr***********41F495670107
274northprov**************41F643780109
275tireworld***************41F6735751011
276corre*********41F624565187
277tirece*********40F574375107
278american**************40F673773107
279perfect***********40F5246331060
280wakefieldti*******************40F5942681011
281billsti************40F673280107
282brooklynt****************40F5941701011
283mavi*****40F920653014
284bristowtire******************40F643573109
285waverlyt**************40F593673187
286garret**********39F5446651010
287conle*********39F6928701012
288jennings**************39F5945631012
289completet**************39F6736631011
290chane*********39F594468105
291sjti******39F543680108
292bozema*********39F4943751011
293grahamti*************39F524968106
294tires********39F5550401828
295glens*********39F3759531030
296bigbea*********39F642980109
297williamsti****************38F642873109
298smti******38F594458109
299esserm**********38F643568108
300tonystirea****************38F4939701013
301souths***********38F493480108
302montanatir*****************38F5941631011
303champi**********38F5446631010
304tirec*********38F643270108
305twconn**********38F622770189
306loisti**********38F523775107
307qualitydi****************37F572680108
308dedhamwho**************36F6723631014
309harleysa*************36F6422631810
310freedo*********35F5929601011
311thetire************35F6721631010
312freche***********35F6237401812
313steves**********35F4448432012
314modern**********34F641965107
315graha*********34F6415501824
316countyt*************34F642843035
317despin*********32F71655033
318jensenti*************30F54030089
319maple********29F623030813
320modernm************28F504020167
321puertoricot*******************28F420501050
322discou**********27F372518067
323tiresfo***********26F491645108
324walm*******24F30190880
325tires.br*************24F57015067
326bigbra**********19F34023050
327vacti*******16F22120060
328belle********3F000020

Frequently Asked Questions

What is the average AISO score for tire / parts websites?

The average AISO score for tire / parts websites is 46 out of 100. This is based on a scan of 328 sites in the automotive industry. The score combines five dimensions: SEO (68), readability (47), engagement (70), AEO (15), and WCAG accessibility (26).

How do tire / parts websites perform on accessibility?

The average WCAG score is 26 out of 100. Many tire / parts websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are tire / parts websites ready for AI search engines?

Not yet. The average AEO score is 15 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 72% of tire / parts sites have no schema markup at all.

What is the biggest weakness for tire / parts websites?

The weakest dimension is AEO, with an average score of just 15. This represents the area where tire / parts websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Tire / Parts Website Score?

The average tire / parts website scores 46/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

Get Your Free Audit
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Tire / Parts Website Audit Report - AISO Studio | AISO Studio