Tire Shops Keep Cars Rolling. Their Websites Spin Their Wheels.

Automotive · 328 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Tire / Parts Websites

A driver asks an AI tool: "Best tire shops near me for all-season tires size 225/65R17." Your shop has that tire in stock at a competitive price. But your website says "Tires and Auto Parts" with no inventory or size data. Across 328 tire and parts store sites, the average AISO score is 57/100. SEO averages 94. AEO sits at 30.

Engagement scores 52 and readability reaches 64. A total of 26% fall below 50. Tire and parts stores handle urgent and planned purchases. Their websites should serve both buyer types.

Schema markup is absent from 73% of tire and parts sites. Without structured product data, AI cannot match your inventory to size-specific and vehicle-specific queries.

Why This Matters for Tire / Parts

Tire and parts retail is defined as the sale and installation of tires, wheels, and automotive parts and accessories to vehicle owners. Drivers search for specific sizes and brands. Your website must match this specificity.

AI tools help drivers find the right tire or part by searching for size, brand, and vehicle compatibility. Stores with structured product data get recommended. Those with generic listings lose these searches entirely.

Vehicle fitment data refers to information about which tires or parts are compatible with specific vehicle makes, models, and years. This data is essential for AI to match products to driver queries.

Tire shops with size-specific inventory data and pricing on their website will capture AI-driven purchase searches.

Key Findings

26%

Score Below 50

73%

No Schema Markup

72%

No Open Graph Tags

30/100

Avg AI Engine Score

Key Takeaways

•
Size and fitment data is not online preventing AI from matching products to specific vehicles.
•
Brand inventory is not listed even though drivers search for specific tire brands.
•
Pricing is hidden despite being the primary factor in tire purchase decisions.
•
Schema markup is missing from tire and parts store websites.
•
Installation and service details are vague without mentioning alignment, balancing, or rotation.
•
Warranty information is absent from most tire shop websites.

Common Mistakes in Tire / Parts Websites

No tire size search tool — Drivers search by tire size. Your website should let them search or browse by size.
Brands not listed — Name every tire brand you carry with a brief description of each.
Hidden pricing — At least show price ranges by category (budget, mid-range, premium) and size.
No installation details — Mounting, balancing, alignment, and rotation services need descriptions and pricing.
Missing warranty content — Tire warranties, road hazard protection, and service guarantees should be on the site.

How to Improve Your Tire / Parts Website

Create brand and category pages. List tire brands with descriptions and show categories like all-season, winter, performance, and truck tires.
Add Product schema with fitment data. Include tire size, brand, type, price, and compatible vehicles.
Show pricing by category and size. Even ranges help buyers compare before visiting.
List all installation services. Mounting, balancing, alignment, rotation, and flat repair each need descriptions and prices.
Write FAQ for tire buyers. Answer questions about tire lifespan, rotation schedules, winter tire timing, and warranty coverage.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

60-69

145

70-79

80-89

90-99

Grade Distribution

0 (0%)

17 (5%)

145 (44%)

80 (24%)

86 (26%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 website rating combining SEO, readability, engagement, AEO, and accessibility performance.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of formatting content so AI tools can recommend your tire shop for specific vehicle and size queries.

Why do tire shops need website optimization?

Drivers search for specific tire sizes and brands. Shops with structured product data and pricing get recommended by AI search tools.

What schema should tire stores use?

Use Product schema with tire size, brand, type, and price. Add AutoRepair schema for installation services and LocalBusiness for store details.

How do AI tools match drivers to tire shops?

AI reads tire size availability, brand inventory, pricing, and installation services. Shops without specific product data get overlooked.

Should tire shops show pricing online?

Yes. Price is the top factor in tire purchases. At minimum, show ranges by category and size to capture comparison traffic.

What accessibility issues affect tire shop websites?

Tire search tools without keyboard access, product images without alt text, and appointment scheduling forms without labels.

How often should tire shop websites be updated?

Update inventory and pricing when brands change. Refresh seasonal content before winter and summer tire seasons. Keep service pricing current.

All 328 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	tire*******.com	75	B	63	93	97	54
2	northw**********.net	75	B	48	100	100	62
3	atlanti***********.com	74	B	63	99	87	55
4	inou*****.com	74	B	58	92	94	58
5	davis*********.com	73	B	55	100	89	57
6	port*******.com	73	B	40	100	100	62
7	gillsp*********.com	73	B	53	100	84	64
8	gris*******.com	73	B	48	95	95	64
9	acti*****.net	73	B	40	100	100	62
10	tire*****.net	72	B	58	92	87	59
11	dun*****.com	72	B	60	100	80	57
12	nwt***.com	71	B	42	95	92	64
13	mi***.com	71	B	53	100	79	62
14	meridia************.com	71	B	40	97	97	60
15	delta*********.com	70	B	48	98	85	59
16	kingti*********.com	70	B	40	100	86	64
17	marios***********.com	70	B	40	96	93	62
18	swea*****.com	69	C	30	98	84	77
19	bigdisc************.com	69	C	55	97	79	52
20	parris***********.com	69	C	42	92	100	52
21	buckh*******.com	69	C	30	99	95	64
22	49t***.com	69	C	30	99	96	64
23	floy******.com	69	C	35	85	94	73
24	njti*******.com	69	C	42	97	96	53
25	nys****.com	69	C	50	80	86	64
26	clinton***********.net	69	C	30	99	100	59
27	raybe*******.com	69	C	30	97	100	64
28	less*****.com	68	C	30	97	97	62
29	mrti*****.com	68	C	40	99	93	52
30	tirew*******.com	68	C	30	99	98	57
31	loca*****.kentowery.com	68	C	48	92	84	58
32	riverbe************.com	68	C	43	85	93	61
33	colo******.com	68	C	48	99	77	57
34	tire*****.com	68	C	38	95	92	58
35	ardmo*********.com	68	C	40	92	98	53
36	bast*******.com	68	C	28	92	94	69
37	coxt******.com	68	C	32	97	97	57
38	juan******.com	68	C	30	100	95	62
39	seviervill******************.com	68	C	38	94	88	62
40	ameri*******.net	67	C	40	99	86	53
41	bigo*****.com	67	C	30	100	82	69
42	colorad************.com	67	C	45	100	80	52
43	just*****.com	67	C	30	94	96	60
44	lexb******.com	67	C	38	93	96	52
45	waver*******.com	67	C	40	97	80	62
46	mdti*******.com	67	C	36	90	100	53
47	loca*****.mrtire.com	67	C	48	94	84	51
48	toha******.com	67	C	48	92	88	47
49	midwes**********.com	67	C	38	100	84	57
50	allti*********.com	67	C	38	100	84	57
51	liber*********.com	67	C	48	97	89	42
52	bargainb*************.com	67	C	30	99	96	56
53	webe******.net	67	C	28	95	100	59
54	alaska***********.net	66	C	40	98	86	51
55	lopez********.com	66	C	30	99	89	60
56	tire*****.com	66	C	38	100	80	57
57	gunniso*************.com	66	C	40	100	92	43
58	thetires*************.com	66	C	30	97	100	52
59	coop******.net	66	C	38	95	91	53
60	americ*********.com	66	C	40	99	86	52
61	wakefieldt****************.com	66	C	38	92	98	45
62	norm*****.com	66	C	30	99	100	47
63	jimle*******.com	66	C	30	99	90	59
64	markstir*************.com	66	C	30	99	85	64
65	tir*****.net	66	C	46	90	98	37
66	tire*******.net	66	C	20	100	100	59
67	okti*****.com	66	C	30	94	92	62
68	cruzt********.com	66	C	40	85	88	60
69	westtir*************.com	66	C	20	97	100	63
70	web*****.net	66	C	30	97	93	57
71	kirkl*******.com	66	C	20	99	100	59
72	fires********.com	65	C	28	85	93	64
73	post******.com	65	C	30	93	92	59
74	azti******.com	65	C	37	85	84	64
75	fairm********.com	65	C	30	99	97	46
76	theti*******.com	65	C	38	80	96	55
77	centralconn******************.com	65	C	20	95	100	59
78	loca*****.thetirechoice.com	65	C	48	90	80	51
79	royce********.com	65	C	40	93	87	52
80	shaff*******.com	65	C	43	75	93	55
81	loca*****.tirebarn.com	65	C	30	90	89	64
82	dill******.net	65	C	30	97	83	63
83	hometo**********.biz	65	C	20	97	100	59
84	brooklyn*************.com	65	C	28	92	100	51
85	bigch*******.com	64	C	30	100	91	47
86	atlan*******.com	64	C	30	100	85	53
87	georgia***********.com	64	C	20	95	100	57
88	delta*******.net	64	C	30	99	78	64
89	unive*********.biz	64	C	30	99	83	57
90	cabo*******.com	64	C	38	97	80	51
91	nashuawh**************.com	64	C	30	92	80	67
92	graham***********.com	64	C	40	92	92	43
93	champ*******.net	64	C	30	94	96	47
94	cybe******.com	64	C	20	100	96	57
95	tir*****.net	64	C	30	95	98	45
96	jennin*********.com	64	C	20	99	100	53
97	randys***********.net	64	C	20	97	100	53
98	unitedt************.com	64	C	42	99	85	42
99	biso******.com	64	C	20	99	98	53
100	corr******.com	64	C	28	95	98	49
101	kell*******.net	63	C	28	95	100	42
102	youn******.net	63	C	28	94	88	56
103	hht****.com	63	C	40	97	86	42
104	tirewa***********.com	63	C	30	95	76	62
105	intersta*************.net	63	C	25	73	100	64
106	best*******.com	63	C	30	100	77	57
107	loca*****.tirewarehouse.net	63	C	30	90	89	55
108	allj*****.com	63	C	20	100	100	47
109	broo******.com	63	C	30	100	90	47
110	bigsk*******.com	63	C	20	99	96	51
111	dougl********.com	63	C	20	95	100	53
112	tallm*******.com	63	C	30	93	87	55
113	jami******.com	63	C	40	99	80	45
114	wwt*****.com	63	C	20	92	97	57
115	doubl*********.com	63	C	35	85	91	52
116	tire*******.com	63	C	20	99	100	47
117	trust********.com	63	C	30	100	88	47
118	northpr************.com	63	C	20	95	98	53
119	tire*****.us	63	C	28	96	81	59
120	cunnin*********.com	63	C	40	97	67	59
121	bigb*******.com	63	C	20	95	97	53
122	tire*******.net	62	C	25	95	97	45
123	tea*****.com	62	C	30	99	72	60
124	midt*******.com	62	C	20	95	93	53
125	lexbr*********.com	62	C	40	95	70	52
126	sam*****.com	62	C	32	95	76	57
127	eit***.com	62	C	40	93	84	42
128	desp*******.com	62	C	42	89	74	51
129	gate*******.com	62	C	30	98	74	58
130	qualityd*************.com	62	C	20	99	100	45
131	wheelc**********.net	62	C	30	94	85	51
132	theti*********.com	62	C	25	97	92	47
133	oldo*****.com	62	C	40	97	73	49
134	dansti***********.com	62	C	20	99	100	45
135	shopce**********.com	61	C	32	95	75	55
136	alva*******.net	61	C	30	94	83	51
137	loca*****.pompstire.com	61	C	20	95	81	61
138	jand******.com	61	C	30	99	78	50
139	coop******.com	61	C	20	100	96	45
140	pal*****.net	61	C	30	99	73	57
141	flatso*********.com	61	C	30	94	89	45
142	mainet*********.com	61	C	40	92	78	45
143	bang******.com	61	C	38	90	85	41
144	graham***********.com	61	C	18	95	97	48
145	frech********.com	61	C	25	85	97	47
146	murrays************.com	61	C	30	80	84	59
147	elite*********.com	61	C	30	92	76	60
148	simsbl***********.net	61	C	30	100	79	50
149	tirewor*************.com	61	C	20	95	100	45
150	txt***.com	61	C	20	97	96	47
151	fortworth**************.com	61	C	30	95	84	47
152	texa*******.com	61	C	40	80	89	42
153	tir*****.com	61	C	30	97	90	40
154	discoun*************.com	60	C	20	95	92	47
155	williams**************.com	60	C	20	97	92	45
156	gript********.com	60	C	20	92	95	47
157	complet************.com	60	C	20	95	99	42
158	renot*******.com	60	C	28	94	78	53
159	ti***.bjs.com	60	C	30	85	85	50
160	murdoc*********.com	60	C	28	95	81	50
161	tire*****.com	60	C	40	82	89	37
162	eddies***********.com	60	C	20	94	85	57
163	garre*******.com	59	D	28	92	79	51
164	tire*****.com	59	D	40	99	65	44
165	usatire************.com	59	D	30	94	75	50
166	goodyea************.com	59	D	32	97	75	45
167	south*******.net	59	D	30	92	91	35
168	tired********.com	59	D	35	82	76	51
169	billst*********.com	59	D	15	94	97	45
170	freed********.com	59	D	30	95	67	57
171	bit*****.com	59	D	35	85	89	38
172	holm******.net	59	D	40	99	73	37
173	bargai*********.com	59	D	15	85	100	50
174	port*******.com	59	D	30	99	76	44
175	loist*******.com	59	D	30	94	73	51
176	tiress*********.com	58	D	30	92	67	56
177	eastp*********.com	58	D	30	94	77	42
178	subur*******.com	58	D	30	97	77	40
179	lesl******.com	58	D	20	99	83	45
180	michiga*************.com	58	D	25	93	79	47
181	kzooti*********.com	58	D	30	94	76	45
182	aran*******.com	58	D	20	99	83	45
183	heartland**************.com	58	D	20	92	81	53
184	ameri********.net	58	D	40	99	65	40
185	pati******.com	58	D	28	92	77	47
186	facto********.com	58	D	20	95	82	48
187	plazat**********.com	57	D	30	82	86	42
188	twinc*********.com	57	D	20	100	71	54
189	jenning***********.com	57	D	36	94	67	42
190	sjt***.com	57	D	20	97	62	63
191	arthu*******.net	57	D	30	94	72	45
192	ma***.com	57	D	68	100	10	57
193	hibd******.com	57	D	20	98	83	44
194	steve*******.com	57	D	38	60	81	54
195	vat****.com	57	D	30	95	67	50
196	pep****.com	56	D	38	87	62	45
197	premi*********.com	56	D	20	99	76	45
198	tonystir**************.com	56	D	35	94	60	47
199	schne********.com	56	D	35	74	92	30
200	boze*******.com	56	D	33	92	61	51
201	simp******.com	56	D	40	97	53	47
202	tireb*********.com	56	D	20	94	79	45
203	take*******.com	56	D	28	100	59	53
204	mcduf*******.com	56	D	30	99	59	51
205	smt***.com	55	D	25	90	71	48
206	america***********.com	55	D	20	95	67	51
207	majorb*********.com	55	D	28	94	71	42
208	green*******.com	55	D	28	94	67	45
209	and*****.com	55	D	48	97	40	45
210	montanati**************.net	55	D	18	92	77	48
211	firestone****************.com	54	D	40	100	43	44
212	jim*****.net	54	D	28	95	62	45
213	perfe*********.com	54	D	38	70	79	37
214	greatw**********.net	54	D	30	99	31	68
215	sulli*******.com	54	D	30	83	65	50
216	chan******.com	54	D	20	92	78	42
217	modern*********.com	54	D	30	60	83	50
218	stm*****.com	54	D	30	83	61	54
219	butlert***********.net	54	D	18	95	78	42
220	facto*********.com	54	D	30	95	76	28
221	pueb*******.com	54	D	38	99	26	64
222	county**********.com	54	D	40	99	60	30
223	vat***.com	54	D	53	90	10	71
224	4corne*********.com	53	D	20	94	60	51
225	green*********.net	53	D	40	99	29	57
226	iowati*********.com	53	D	40	99	27	57
227	townf*******.com	53	D	20	93	56	57
228	bristowti****************.com	53	D	30	94	50	51
229	casp*******.com	53	D	48	97	11	64
230	mapl*****.com	52	D	28	87	63	42
231	esser*******.com	52	D	20	97	66	42
232	jensen***********.com	52	D	25	89	81	25
233	alye*******.com	51	D	25	68	84	35
234	laniert***********.com	51	D	30	99	25	64
235	westerl***********.com	51	D	48	94	13	59
236	burtb*******.com	51	D	53	100	10	51
237	waverly***********.com	51	D	38	90	29	57
238	arkansast**************.com	50	D	18	92	58	45
239	tires*******.com	50	D	30	90	34	59
240	comme*********.com	50	D	15	90	70	40
241	albert**********.com	50	D	40	99	10	62
242	gotir*******.com	50	D	20	99	51	47
243	baltaz***********.com	49	F	30	97	10	72
244	zell******.com	49	F	38	94	15	59
245	glen******.com	49	F	20	48	85	47
246	vulcan***********.com	48	F	30	95	10	69
247	bigbr*******.com	48	F	20	96	53	40
248	warre********.com	48	F	30	100	10	64
249	okti*******.com	48	F	25	75	59	43
250	wwtir********.com	48	F	30	100	10	64
251	georg*********.com	47	F	30	99	10	64
252	kand*****.com	47	F	30	99	10	64
253	wal****.com	46	F	25	45	86	30
254	domin*******.com	46	F	30	100	10	56
255	tir*****.com	46	F	32	99	10	57
256	unit******.com	46	F	30	95	10	62
257	macsti*********.com	46	F	30	100	10	59
258	warre********.com	45	F	28	99	10	59
259	disco*******.com	45	F	35	68	57	26
260	kings*******.com	45	F	28	97	10	57
261	free*******.com	45	F	38	89	11	53
262	drews********.com	45	F	20	97	10	69
263	bct***.net	45	F	30	100	10	53
264	garc******.com	45	F	30	92	19	52
265	noyesa**********.com	45	F	28	95	10	59
266	thet*******.net	45	F	30	94	10	58
267	tiree********.com	45	F	18	90	33	54
268	boule********.com	44	F	30	92	10	58
269	brook*********.com	44	F	30	97	10	53
270	bri*****.com	44	F	25	99	10	57
271	leero*********.net	43	F	28	92	10	55
272	alaska**********.com	43	F	18	94	31	45
273	hills*********.com	43	F	20	99	10	57
274	tirecent*************.com	43	F	20	99	10	57
275	hardincoun****************.com	43	F	20	95	10	63
276	commerci*************.com	43	F	20	100	10	57
277	rnr*****.com	43	F	20	97	29	42
278	simple*********.com	43	F	20	99	10	57
279	radial***********.com	43	F	20	100	10	57
280	tires*********.com	43	F	30	63	36	51
281	dand*******.com	43	F	20	99	10	59
282	rockpor***********.com	43	F	20	99	10	57
283	longso*********.com	43	F	20	99	10	59
284	tire******.net	43	F	38	88	10	45
285	cascad*********.com	43	F	20	99	10	59
286	fras*******.com	43	F	20	99	10	57
287	dall******.net	42	F	20	94	10	57
288	goo*****.com	42	F	25	93	10	55
289	earl*******.com	42	F	20	99	10	53
290	tirewo*********.net	42	F	20	99	10	53
291	dedhamw************.com	42	F	20	99	24	42
292	mrtir********.net	42	F	30	95	10	47
293	bism******.com	42	F	20	97	10	57
294	grah******.com	42	F	25	90	10	54
295	hills*******.com	42	F	20	97	10	55
296	schi*******.com	42	F	20	95	10	59
297	rutl*******.biz	41	F	18	94	10	57
298	conl******.net	41	F	20	94	10	53
299	harley***********.com	41	F	20	99	10	52
300	superio************.com	41	F	20	95	10	55
301	twcon*******.com	41	F	20	94	10	55
302	gtt*****.com	40	F	20	100	10	45
303	natio*********.com	40	F	20	97	10	47
304	south********.net	40	F	20	99	10	45
305	tiredepot***************.com	40	F	20	93	10	53
306	hele******.com	40	F	20	99	10	47
307	tmas*****.com	40	F	20	100	10	45
308	mt***.com	40	F	20	97	10	47
309	a1tir********.com	40	F	20	99	10	47
310	durrell***********.com	39	F	20	94	10	45
311	moder*******.com	39	F	20	95	10	47
312	bell*****.com	39	F	20	15	100	21
313	thetir*********.com	39	F	18	95	17	42
314	abt***.com	39	F	20	95	10	47
315	dctir*******.com	39	F	20	94	10	45
316	amigoti***********.net	39	F	18	95	10	47
317	etddis*********.com	39	F	20	92	10	47
318	cmc*****.com	39	F	20	95	10	47
319	broadw**********.com	39	F	18	90	10	52
320	vac*****.com	39	F	10	45	91	18
321	harley***********.com	38	F	20	92	10	45
322	morr******.net	38	F	20	92	10	45
323	paul*******.com	38	F	18	95	10	45
324	tand*****.com	38	F	18	94	10	47
325	indus*********.com	38	F	18	94	10	47
326	pomp*****.com	38	F	15	87	10	53
327	ti***.bridgestone.com	36	F	27	80	10	37
328	puertorico****************.com	31	F	30	72	10	22

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

328 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Tire / Parts Website Score?

The average tire / parts website scores 57/100. Get a free audit to see where you stand and how to improve your AI search readiness.

Get Your Free Audit

← Back to all industry reports