A
AISO Studio

Is your veterinary website keeping up? Here's what the data shows.

Veterinary Website Audit Report

We scanned 472 veterinary websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Healthcare · Sample size: 472 sites · Scan date: March 14, 2026

Overview

The veterinary industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 472 sites is just 50 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for veterinary sites is SEO, with an average of 74. The weakest area is AEO, at just 13. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 50, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 42% of veterinary websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

50

AISO Score

74

SEO

43

Readability

67

Engagement

13

AEO

57

WCAG

Key Findings

42%

Score Below 50

A significant portion of sites need improvement.

34%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

22%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most veterinary websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 472 veterinary websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 50 means the typical veterinary website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 13 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 34% of sites lack schema markup. 22% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The veterinary industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 472 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
0
20-29
1
30-39
51
40-49
148
50-59
224
60-69
48
70-79
0
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
0 (0%)
C
48 (10%)
D
224 (47%)
F
200 (42%)

Dimension Breakdown

Average scores across all 472 veterinary websites for each scoring dimension.

SEO
74
Readability
43
Engagement
67
AEO
13
WCAG
57

Full Results

The table below lists all 472 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the veterinary space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1indianriver********************69C9773831875
2kvca******69C9473831878
3plainfiel**************66C8268851090
4vetha*********66C9475831858
5masonanim**************66C9473752858
6apve*****65C7963854648
7woburnani***************65C8457703392
8gladv*******65C9474901841
9harlingenve******************65C8749803583
10animalcarec********************65C8950753882
11applevalley******************64C8452752692
12petwe*********64C9254751889
13scarborough******************64C9468901844
14randolp***********64C9471751858
15aspc*****64C8444853382
16ponceanim****************64C8451952569
17center***********63C8453702692
18animalh*************63C9472901830
19yorkshir**************63C9474751844
20capeve***********63C9472831837
21birch********63C9449702589
22callananve*****************63C9740901089
23ainahouan****************62C7969651090
24altoo*********62C9470751846
25easternan****************62C9248751886
26jonesve***********62C7267781087
27fairvie***********62C9257682080
28lakewayan****************62C8557801083
29northtexa**************62C9473751055
30columbusc**************62C9471751844
31marietta*************61C9241902662
32columbiamo******************61C8953801080
33skyviewv**************61C8544851883
34cretevete****************61C8462751080
35animalki*************61C8453801086
36lenoxhillv****************61C8945901871
37evc****61C8970831838
38lowellv************60C8452801080
39animalhosp****************60C9249731088
40brenfordan****************60C8460731867
41accessve*************60C8750781871
42myga*******60C8946951857
43springhillv*******************60C7957801080
44midwest*************60C8454902543
45flamingo*************60C7751802570
46cummin*********60C9471901025
47animalc***********60C8542801883
48atlas*********60C9471751833
49arizonaan****************59D8546801083
50acoza*******59D8950731080
51mulberrygro********************59D8250731091
52waltong***********59D8457853327
53arlingt*************59D8456701873
54anhos*******59D8243702583
55claremonta*****************59D8459801850
56sherida************59D8047801877
57dakotahil****************59D8465851047
58nrahp*******59D8743701887
59greenb***********59D8046801091
60hickma***********59D7954851068
61collegevill*******************58D7372681063
62hillside*************58D8052751083
63socalve*************58D8939801080
64lovelandv***************58D8534801883
65georgiaem**************58D7745802567
66meridianve******************58D7460901053
67rogersp************58D8651801857
68lahont*********58D7959802541
69putnamnorth******************58D7942701892
70warrenani***************58D8747681090
71montrose*************58D9261731052
72dupontv************58D8936853550
73evergre***********57D8147682567
74douglas***********57D7946701092
75milfordan**************57D8754731060
76brookschoo******************57D8446731082
77belairvete******************57D8533801883
78integrit**************57D8751851842
79vethospit***************57D75407510100
80tworivers***************57D8457651861
81animalca**************57D8260651069
82tlcpeth***********57D8757801050
83falconer*************57D8941553078
84seymour*************57D8946753341
85independen*****************57D8744801071
86appletree****************57D920953387
87lakeview*************57D8539701883
88dellsanim**************57D7946701092
89helenav************56D7957681858
90ravenw**********56D8745701075
91dhanima***********56D7658731063
92stfranci**************56D7953731856
93woodlandv**************56D8943753832
94petvet**********56D6747751090
95stjohnan**************56D8962701043
96osceola*************56D8958631848
97ksvh*****56D6743701892
98thebrunsw****************56D7954651075
99melrosean**************56D8443731871
100michiganan****************56D7644701882
101spring***********56D6272751057
102hollandv**************56D8145702660
103picayuneve******************56D7945701085
104rainbowan****************56D7736781883
105stateroada*****************56D9439851058
106ridgevie**************56D8735751087
107diamond************56D8458701061
108southcent****************56D7461501090
109kingsport***************56D8452801052
110eastvalleyv*******************56D8038701883
111univers*************56D7541801083
112trilogy************56D82425810100
113savannah**************55D8047651083
114brandywin****************55D7960901031
115feathe***********55D8241651087
116iphna*******55D7962751047
117hendricksve********************55D7739751083
118potlatch*************55D9242551087
119iowaveterin******************55D8257851823
120missionan**************55D8439583069
121lafaye***********55D8242681083
122highlandsve********************55D6680761031
123inwoodan**************55D8165701043
124bismarcka***************55D8033731883
125okcit*********55D6267601080
126northe***********55D7934751092
127foothi***********55D7234731891
128battlegro***************55D7956751056
129petit*********55D8456701055
130vavetsp*************55D77248510100
131veterinar***************55D8962781025
132cvac*******55D8448651073
133socalpe*************54D7459751050
134lifelin***********54D7641901846
135medicald**************54D69426510100
136midwest************54D7950801842
137all-st*********54D7957681847
138rolandv************54D8732701087
139humboldt*************54D7953652547
140knoxvill**************54D7954751842
141skylinean**************54D7945701860
142lingan**********54D6957681070
143williamsbu******************54D6478501063
144westbro*************54D7957901027
145myhigh***********54D6454681870
146moorelane***************54D7729851083
147skylinevet*****************54D7451801058
148jersey***********54D8749801043
149carlsbad*************54D7736701883
150opvm*****54D74307510100
151parkveteri****************54D8453801039
152vet.u********54D8125951073
153sturg*********54D7640701083
154creeksi************54D8464751030
155clearfiel**************54D8465731026
156vbv*****54D7743651087
157distri*********54D8464751816
158reberr***********54D8445801055
159animalhospi********************54D7952801046
160clarksbu*************54D8444701069
161palisade**************54D8629903330
162livewel***********54D8461631047
163animalmed****************54D9446831033
164north********53D8233551891
165alaskavete****************53D8034701083
166anchorag**************53D8941901032
167centrevil****************53D8458701035
168southeastge******************53D6444682570
169vetcli*********53D8451751044
170phoen********53D8744851038
171vivia*********53D7956702033
172zacharyan**************53D7735701083
173bethelani***************53D6952681070
174yellowspring*********************53D6959601070
175affordabl**************53D8461501060
176petclin***********53D9243731050
177therid*********53D6954801050
178central***********53D7543702064
179providenceri*********************53D7942701072
180northw***********53D8947831824
181palme*********53D6761801044
182portlandvet*******************53D6658751842
183summit*********53D786868287
184chesteran**************53D7457553344
185fairha**********53D7948701058
186willowve*************53D7950751050
187pvshos**********53D8939803518
188unionve***********53D8655801027
189macanima*************52D920752688
190allcre*********52D7457651054
191wasil*********52D7732701083
192qcvetc*********52D8161651036
193trilogyveter**********************52D59396510100
194faithfulfri********************52D8159731822
195csus*******52D8228801073
196foothill**************52D7455651058
197welling***********52D8229651088
198valricoan**************52D6451681070
199blackcree***************52D8448731834
200onpointv**************52D7451681847
201countryvi***************52D8123751873
202highland**************52D6757801044
203vetmed.***********52D84127510100
204ahcb*****52D7642701860
205mvm*****52D7930751080
206deerfiel**************52D82147510100
207mysouth***********52D8435802537
208easternc**************52D7054501083
209minotve***********52D7940631867
210heartof*************52D5762751844
211medinav************52D7254601070
212nilesvete****************52D7737631083
213country************52D8935851045
214lewisve***********52D6947681070
215cherok***********52D8448701048
216petfri***********52D6453601078
217appalachianv*********************52D7534701083
218nwahvet*************52D7461701830
219inwoodan**************52D6433751090
220stcroix*************52D920851888
221stpau********52D7741501883
222trueani***********52D8242601073
223topaz*******51D7236683050
224veterinaryh*******************51D6760751039
225achon*********51D6253601078
226mountai***********51D8945731033
227hipetsv************51D7944501078
228animalki**************51D7651681050
229cantonvete******************51D7740551083
230sfvetc*********51D7733651083
231missoula*************51D8025701083
232grandisla****************51D8932551082
233deserthills******************51D8455731027
234chesterfi****************51D6949601070
235taylorranchv*********************51D7740551083
236ashleycree*****************51D6747651070
237willow***********51D8416801079
238hollywood****************51D7250901028
239spearfis**************51D7949501070
240tayloranim****************51D7453681047
241tidewater****************51D7945731047
242auburnvall******************51D8951651039
243desertview******************51D7953701042
244bvsp******51D9447681821
245defensaanim******************51D6541782053
246akvm*****50D6749701054
247eagleg***********50D6452601070
248humanec***********50D8652751020
249windcre************50D7954701033
250vidavetu*************50D8440801824
251oahu******50D8463601025
252knigh********50D6449751844
253westlaf*************50D7648701045
254eastriv*************50D7948681047
255care*******50D8144801033
256animalc***********50D7450831027
257omahave***********50D5949801050
258vtnh*******50D5265601060
259brilli***********50D7452701042
260riverbarkv****************50D7935681858
261willowbro****************50D8440581063
262svanima*************50D6753851026
263taylorani***************50D8038501083
264animalca**************50D7735531089
265westmor************50D7431751067
266flintve***********50D7949701042
267utahvet************50D8957681014
268mallett***********50D7455581053
269bayviewvete******************50D8236631069
270brookfiel**************50D7947501070
271uwveterin****************50D7123653075
272banfi*******50D8640851816
273goldenh***********49F7723651087
274providenc****************49F9421782625
275allpet***********49F8432782625
276animalhealt******************49F7961601026
277erlangerv**************49F6951702522
278backcovean****************49F7650603025
279brackettstv*******************49F6447601070
280middletow**************49F6940651070
281southviewa*****************49F7733551083
282oakdal*********49F7943681047
283animalcli****************49F6649601063
284thompsonhil******************49F7460651029
285montan*********49F7457711813
286crai*******49F7938651055
287capem*********49F7236551083
288highlan*************49F7738601067
289cedarwoo**************49F7233581083
290wintervil****************49F7940581063
291veterinar****************49F7220731878
292pacificvet*****************49F870702587
293columbiave*****************49F5945601078
294cumberlandv*******************49F6251751044
295eastside**************49F6250781830
296riverw***********49F879701088
297meinersan**************49F7155701033
298tnvalley*************49F6555611841
299hunteranim****************49F8022631083
300arkv******49F6743601070
301heartlan**************49F8738681045
302chantillya*****************49F6654651047
303hospital.**************49F8226731852
304wyov******49F4267531078
305shoalsani***************48F6659651033
306280a******48F765060055
307homewoo************48F8130701055
308pennyrile****************48F929631087
309lavaleve*************48F8729731043
310starkvilleve********************48F8451701014
311stjames*************48F8250431054
312orchardhi****************48F6451681044
313hookse*********48F5446751060
314washin***********48F6739601075
315springfield********************48F5645601078
316cameron*************48F5962701032
317countrysi****************48F7945651729
318pieperv*************47F7660601021
319ctvetc*********47F8932851013
320northwindha*******************47F5942601070
321bocaveter***************47F7949751014
322parrish*************47F940851058
323nwfanim************47F5952431080
324vvhidaho-**************47F840701887
325carlisleve******************47F5754751031
326petcare*************47F7935731041
327berkleyan****************47F8918731840
328little**********47F5254801823
329harlemvall******************47F5748651060
330sovs*****47F6935851827
331amcbro**********47F814970188
332rockin***********47F5463601833
333appalach*************47F7730501083
334frontier*************47F7944701026
335petlife*************46F8734731026
336ammon*******46F6917611090
337idahohum**************46F6938601060
338cob*****46F5964601030
339shilohv************46F5648681045
340nwiv******46F4766531050
341crestwood***************46F5248351888
342thorp********46F6238701055
343longlakeve******************46F6052501059
344riceve***********46F6942601050
345medfordan****************46F7913701073
346centeran**************46F4537751071
347ndvm*****46F5735531085
348theathen**************46F6239651060
349wickford*************46F6734801041
350valleyv************46F7462551018
351canterb***********46F5941851036
352almaani*************45F665240070
353eubanks*************45F840701081
354unionpe*************45F6950651817
355freder**********45F7942751013
356chelmsford******************45F7929681044
357wmv*****45F6460502020
358advanced**************45F5243651060
359durangoan****************45F6455481838
360redro********45F8146501032
361arlingto**************45F6630651063
362towneran**************45F5943681044
363quailc***********45F870631087
364pearblo***********45F5737651060
365dillonani***************45F5754581045
366alta*******45F6157601028
367buffalo*************45F8223601059
368midnightsun******************44F545655055
369californi****************44F5246351088
370glenwo*********44F7821901023
371cthum*******44F6650501044
372salmonb************44F890601080
373delawa*********44F616730062
374cahsi********44F6242601044
375animalcar**************44F7623731044
376lillingto****************44F816751061
377dells*******44F5940681047
378allenani*************44F6139701042
379oceanside**************44F7924651048
380friendsh**************44F5640681045
381kalihip************43F4043701056
382vetmed.************43F843460038
383leitchfie***************43F5135501871
384michiga***********43F6939701025
385meadowland****************43F8930601814
386svaspe***********43F7942601021
387lakeviewp**************43F5950651817
388villagean**************43F5134501869
389richfiel**************43F7629501054
390wicv*****43F6623501078
391pethospit***************42F8415801810
392gardencit**************42F5640501845
393allied*********42F7623581050
394animalhealth********************42F6734811013
395washingto**************42F6948601017
396bridgerve****************42F5118751067
397eubankan**************42F594738073
398dakotavete******************42F4735631063
399ctvs*****42F5934581840
400coloradoan*****************41F670502583
401firststat**************41F6932651816
402smallanimal********************41F640632075
403jefferson***************41F645518071
404vhc.mi**********41F4734801822
405pittsveter*****************41F5752601019
406salazarro***************41F840701052
407dublinvetcl******************41F5444551038
408vermontan****************41F5644501043
409oasi*******40F6921502047
410longwo*********40F5245351064
411srqvets***********40F7431651018
412hawaiikaive******************40F813855024
413kcvet********40F5945351050
414massvet************40F700601083
415portci*********40F700601083
416westda***********40F3757651021
417canade***********40F6918751032
418cypressvet*****************40F840751040
419utahred***********40F5723601057
420peakvet***********40F670601083
421oasisve*************39F454480109
422shacklefo***************39F7039501019
423verch*********39F650501883
424sedgwick*************39F5446401046
425mcclel**********39F525860011
426spartaan**************39F5042501044
427lyndalean****************39F4753551020
428lonet*******39F746651048
429mauerani*************39F5235251878
430stgeor**********39F5233251878
431portsmout**************39F790651056
432skyline***********39F840551059
433pinedalean****************39F4962451019
434ceve*****39F5918551067
435vetur*********38F7618651019
436nives*******38F670501083
437loneoakan**************38F5934651016
438sacoveter***************38F404538071
439hillside*************38F523448060
440millvillage******************38F5732251078
441abcclini*************38F613345055
442southcoun****************38F5230251878
443twinlakes****************38F465030067
444oxbowve***********38F5238501038
445bluecro***********37F495345032
446nee*****37F6920651021
447wvheal***********37F5922601041
448victoriaani******************36F5223251878
449shelbyvete****************36F5942501014
450myvetp***********36F718551047
451animalcareh********************36F4744601011
452ottaw********36F4234751016
453washingtonc*******************36F5221251878
454palmettoveteri************************36F4940501030
455hinesbu***********36F5221251878
456vermon*********36F5223251878
457southwestlouis************************35F4233731013
458animalcarec******************35F5219251878
459andrews*************35F5225251078
460vets******35F740601040
461desotov************34F4429351060
462hvcv*******34F5213251878
463caroli*********34F642581050
464grandview****************34F4534651013
465ruralvet*************34F4941501012
466springdale******************33F5226501030
467flande*********33F5214251078
468primaryve****************32F2745551016
469boulder*************32F4733501018
470stone*******31F4426551020
471hvcjon**********30F5322501013
472okve******26F77030033

Frequently Asked Questions

What is the average AISO score for veterinary websites?

The average AISO score for veterinary websites is 50 out of 100. This is based on a scan of 472 sites in the healthcare industry. The score combines five dimensions: SEO (74), readability (43), engagement (67), AEO (13), and WCAG accessibility (57).

How do veterinary websites perform on accessibility?

The average WCAG score is 57 out of 100. Many veterinary websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are veterinary websites ready for AI search engines?

Not yet. The average AEO score is 13 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 34% of veterinary sites have no schema markup at all.

What is the biggest weakness for veterinary websites?

The weakest dimension is AEO, with an average score of just 13. This represents the area where veterinary websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Veterinary Website Score?

The average veterinary website scores 50/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

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Veterinary Website Audit Report - AISO Studio | AISO Studio