Wineries Age Their Wine Perfectly. Their Websites Have Not Aged Well.

Agriculture · 350 sites audited · March 22, 2026

AISO Score

AEO

SEO

Readability

Engagement

The State of Winery / Vineyard Websites

A couple planning a wine country trip asks ChatGPT: "Best wineries for tastings near Willamette Valley with outdoor seating." Your vineyard has a beautiful patio and award-winning Pinot. But your website has a splash page and a PDF wine list. Across 350 winery and vineyard sites, the average AISO score is 59/100. SEO averages 87. AEO hits 39.

Engagement scores 47 and readability reaches 74. A total of 12% fall below 50. Wineries craft exceptional experiences. Their websites should invite visitors as warmly as their tasting rooms.

Schema markup is absent from 27% of winery websites. Without structured data about tastings, wines, and amenities, AI travel tools cannot recommend your vineyard.

Why This Matters for Winery / Vineyard

Wine tourism is defined as travel motivated by visiting wineries, vineyards, and wine regions for tastings, tours, and purchases. This industry depends on attracting visitors. AI trip planning tools are becoming a primary channel for wine country discovery.

When travelers plan wine country visits, AI reads tasting room data, wine descriptions, and amenity information. Wineries with structured content get recommended. Those with only splash pages and PDF lists get skipped.

Tasting experience content refers to web pages describing wine tasting options, including reservation requirements, pricing, duration, wines included, and group policies. This content helps AI match wineries to specific visitor preferences.

Wineries that structure their tasting experiences and wine data for AI will attract more visitors than competitors with splash pages.

Key Findings

12%

Score Below 50

27%

No Schema Markup

13%

No Open Graph Tags

39/100

Avg AI Engine Score

Key Takeaways

•
Wine lists are PDF-only making them invisible to search engines and AI tools.
•
Tasting experience details are vague without pricing, duration, or reservation requirements.
•
Amenity data is unstructured hiding features like outdoor seating, food, and views from AI.
•
Schema markup is missing from winery websites.
•
Event information is outdated with past harvest dinners and concerts still showing.
•
Accessibility is poor with age-gate splash pages and image-heavy designs.

Common Mistakes in Winery / Vineyard Websites

Wine list only in PDF — Put wine names, varietals, tasting notes, and prices in HTML text.
No tasting experience page — Describe every tasting option with price, wines included, and reservation details.
Splash page or age gate as homepage — These block search engines. Use a proper homepage with content.
Outdated events — Remove past events immediately. Show only upcoming activities.
No visiting information — Directions, parking, group policies, and accessibility details should be clear.

How to Improve Your Winery / Vineyard Website

Add Winery or LocalBusiness schema. Include hours, location, amenities, and tasting options.
Put your wine list in HTML text. Each wine needs varietal, vintage, tasting notes, and price on the web page.
Create a detailed tastings page. Describe each tasting experience with price, duration, wines included, and reservation requirements.
Remove the splash page. Replace with a proper homepage that search engines can index.
Write a visitor FAQ. Cover reservations, group sizes, food availability, pet policy, and directions.

Dimension Breakdown

AI Engine (AEO) (30%)

SEO (20%)

Readability (25%)

Engagement (25%)

Score Distribution

AISO Score Ranges

0-9

10-19

20-29

30-39

40-49

50-59

117

60-69

160

70-79

80-89

90-99

Grade Distribution

1 (0%)

30 (9%)

160 (46%)

117 (33%)

42 (12%)

Frequently Asked Questions

What is an AISO score?

An AISO score is defined as a 0-to-100 website rating measuring performance across SEO, readability, engagement, AEO, and accessibility.

What is AEO?

AEO refers to Answer Engine Optimization, the practice of structuring content so AI travel tools can recommend your winery to visiting wine lovers.

Why do wineries need website optimization?

Travelers use AI to plan wine country visits. Wineries with structured tasting data, wine lists, and amenity information get recommended.

What schema should wineries use?

Use Winery or LocalBusiness schema with hours, location, and amenities. Add Product schema for wines and Event schema for tastings.

How do AI travel tools find wineries?

AI reads tasting options, wine descriptions, amenity data, and visiting information. Splash pages and PDF-only content get skipped.

Should wineries put their full wine list online?

Yes, in HTML text. Wine names, varietals, tasting notes, and prices should be on web pages, not locked in PDF downloads.

What accessibility issues affect winery websites?

Age-gate splash pages blocking content, PDF-only wine lists, image-heavy layouts without alt text, and reservation forms without labels.

How often should winery websites be updated?

Update wine availability and pricing when vintages change. Refresh event calendar monthly. Keep tasting room hours current for seasons.

All 350 Audited Sites

Domains are partially blurred. Scores range from 0 to 100.

#	Domain	AISO	Grade	AEO	SEO	Read.	Eng.
1	mountai*************.com	82	A	75	92	94	69
2	whim******.com	78	B	70	98	88	62
3	bookcli***********.com	76	B	70	94	83	61
4	enjoy********.com	76	B	60	100	88	64
5	jackson************.com	76	B	58	94	90	71
6	daniel**********.com	75	B	48	99	88	76
7	sydney**********.com	75	B	60	99	86	64
8	rollingf*************.com	75	B	60	95	97	53
9	visi*****.com	75	B	72	83	84	62
10	ctp***.com	74	B	70	99	79	52
11	sno*****.com	74	B	56	94	95	59
12	thecorks*************.com	74	B	61	85	89	65
13	vineya*********.com	74	B	66	80	88	63
14	roberto***********.com	74	B	52	98	96	60
15	visitn*********.com	73	B	73	97	54	74
16	vis****.com	73	B	60	97	76	65
17	colt*****.com	72	B	71	99	78	47
18	adamsc***********.com	72	B	66	91	90	45
19	north*******.org	71	B	56	100	71	64
20	abbe*******.com	71	B	71	97	52	69
21	volca********.com	71	B	68	65	91	58
22	cntr******.com	71	B	64	99	76	53
23	willam**********.org	71	B	67	90	79	52
24	beacha*********.com	71	B	40	99	91	67
25	vernon*********.com	71	B	55	95	90	52
26	alask*********.com	70	B	42	99	83	67
27	shelgeec*************.com	70	B	47	90	90	62
28	nationa***********.com	70	B	71	92	71	51
29	enoree***********.com	70	B	48	99	85	57
30	puertor***********.com	70	B	48	95	95	50
31	place*******.com	70	B	40	97	90	64
32	dar****.com	69	C	64	94	90	35
33	yonahmou**************.com	69	C	58	95	94	35
34	borde********.com	69	C	61	95	74	52
35	vegasv***********.com	69	C	40	95	86	67
36	raff******.com	69	C	40	90	86	69
37	wvto*****.com	69	C	38	100	87	62
38	aspenp**********.com	68	C	42	95	80	66
39	itsjust************.com	68	C	40	100	92	50
40	idah******.org	68	C	48	90	86	57
41	rejoi********.com	68	C	50	97	84	52
42	purple**********.com	68	C	40	97	89	57
43	chenau***********.com	68	C	66	75	91	40
44	stoneb**********.com	68	C	58	80	85	53
45	experience****************.com	68	C	48	83	92	55
46	fluff*******.com	68	C	40	95	93	53
47	w**.com	68	C	48	97	77	58
48	texashill***************.org	68	C	60	89	74	54
49	thehi********.com	68	C	38	93	92	60
50	50west*********.com	68	C	52	71	95	58
51	wine*******.org	67	C	63	80	77	51
52	stfran*********.com	67	C	60	95	71	50
53	ctg****.org	67	C	52	95	61	67
54	salt*******.com	67	C	40	95	91	52
55	wandern***********.com	67	C	42	99	92	45
56	zmtwi*********.com	67	C	42	96	87	55
57	stoneh*********.com	67	C	48	94	91	46
58	misso*******.com	67	C	30	99	90	62
59	grapeexpe****************.com	67	C	40	99	84	58
60	foxrun*********.com	67	C	48	95	93	40
61	pecanc**********.com	67	C	52	84	92	45
62	visitr**********.com	67	C	54	99	62	62
63	discov*********.org	67	C	38	100	79	62
64	visitg***********.com	67	C	38	97	89	57
65	ala***.org	66	C	40	95	87	52
66	theb*******.com	66	C	40	88	89	57
67	stoning************.com	66	C	40	93	89	53
68	tranqui*************.com	66	C	50	93	80	49
69	wine******.com	66	C	45	99	57	74
70	cranecr************.com	66	C	40	100	88	49
71	journe**********.com	66	C	35	89	90	62
72	queen*******.com	66	C	63	77	90	37
73	wideri*********.com	66	C	48	90	89	45
74	nevadas***********.com	66	C	58	90	77	45
75	artesi*********.com	66	C	40	97	84	56
76	vis****.com	66	C	42	95	81	55
77	deepwa***********.com	66	C	30	97	91	61
78	trav*******.com	66	C	54	75	77	62
79	zionadv************.com	66	C	48	78	79	63
80	thegra*********.com	66	C	38	100	87	52
81	kirkw*********.com	66	C	38	94	90	54
82	stateo**********.com	66	C	50	98	78	47
83	thisla***********.com	66	C	36	78	82	75
84	visi******.org	65	C	48	99	70	54
85	thegra**********.com	65	C	30	97	83	62
86	india*******.com	65	C	38	90	77	64
87	fires*********.com	65	C	48	95	87	40
88	mariv********.com	65	C	52	87	75	51
89	seeq*****.com	65	C	48	98	83	40
90	jamesar*************.com	65	C	40	85	89	53
91	arbor*******.org	65	C	40	95	88	46
92	willowcre***************.com	65	C	30	100	89	53
93	claur*******.com	65	C	30	100	83	59
94	spark*********.com	65	C	43	89	83	55
95	oklahom************.com	65	C	40	85	84	58
96	newpor**********.com	65	C	58	77	67	60
97	gatl******.com	65	C	30	99	81	62
98	putneym*************.com	65	C	42	95	89	45
99	sonoit**********.com	64	C	40	97	90	42
100	grandvil**************.com	64	C	40	90	76	58
101	jorda*******.com	64	C	38	100	79	51
102	farmera***********.com	64	C	40	92	80	53
103	dab***.com	64	C	42	83	83	55
104	michiga************.com	64	C	53	78	84	47
105	scv*****.com	64	C	40	95	82	48
106	usawi*********.com	64	C	48	99	80	40
107	jolov********.com	64	C	50	97	65	52
108	deb****.com	64	C	48	75	86	53
109	jsfas********.com	64	C	38	85	86	57
110	rimo*****.com	64	C	38	95	90	45
111	lincoln************.com	64	C	54	92	83	36
112	willia***********.com	64	C	40	99	91	37
113	visitfre*************.com	64	C	40	100	74	54
114	ilmv*******.com	64	C	30	97	91	50
115	anchor***********.com	64	C	52	88	89	35
116	corbin***********.com	63	C	40	87	91	45
117	post******.com	63	C	61	75	79	40
118	sequo*******.com	63	C	40	99	91	35
119	oakan*******.com	63	C	40	87	87	47
120	bigis*********.com	63	C	40	92	78	53
121	hawaii**********.com	63	C	42	97	71	52
122	tass*******.com	63	C	25	82	97	60
123	ardo******.com	63	C	42	90	85	46
124	monroe***********.org	63	C	33	95	93	42
125	visit*********.org	63	C	38	100	71	57
126	glac*****.com	63	C	38	86	89	47
127	fulchi**********.com	63	C	30	100	91	43
128	lescom*********.com	63	C	40	95	81	47
129	senec*********.com	63	C	30	100	80	55
130	zinc*****.com	63	C	30	97	86	52
131	vis****.com	63	C	42	97	81	42
132	king******.com	63	C	48	99	66	49
133	cooperr************.com	63	C	35	87	85	57
134	heathf***********.com	63	C	38	93	82	51
135	drycre**********.com	62	C	30	90	83	55
136	schne*********.com	62	C	40	94	80	45
137	riv****.com	62	C	40	97	79	45
138	tra*****.com	62	C	30	100	76	57
139	black*********.com	62	C	42	83	69	64
140	oldyo*********.com	62	C	40	100	81	37
141	willowm*************.com	62	C	40	95	84	40
142	blackm*********.com	62	C	28	82	90	59
143	weisv********.com	62	C	38	77	85	57
144	ravi*******.com	62	C	43	99	72	45
145	4ew*****.com	62	C	40	84	79	53
146	gervas*********.com	62	C	30	97	83	52
147	thelod**********.com	62	C	52	95	72	37
148	tsal******.com	62	C	28	100	79	56
149	briede*********.com	62	C	40	100	81	37
150	monvall***********.com	62	C	37	90	91	40
151	distr*********.com	62	C	38	95	78	50
152	jackso***********.com	62	C	40	95	79	46
153	alaskans*************.com	61	C	54	84	59	52
154	america************.com	61	C	46	90	66	52
155	losmili***********.com	61	C	30	95	86	45
156	ark*****.com	61	C	40	97	87	30
157	sterli***********.com	61	C	53	75	79	40
158	parkf*********.com	61	C	38	62	90	60
159	kentuc*********.com	61	C	40	83	82	47
160	shilo*********.com	61	C	35	75	93	47
161	first********.net	61	C	40	80	83	47
162	main*****.com	61	C	30	98	83	47
163	grue*******.com	61	C	38	94	87	36
164	city******.com	61	C	30	95	83	47
165	mapler**********.com	61	C	38	84	85	47
166	discover*************.com	61	C	40	75	86	49
167	sakon*******.com	61	C	48	82	81	41
168	schad*********.com	61	C	40	88	86	40
169	withth***********.com	61	C	40	97	93	27
170	llan*****.com	61	C	36	95	79	47
171	bluemo**********.com	61	C	48	82	90	32
172	wineand***********.com	61	C	38	99	64	57
173	duckc********.com	61	C	28	95	89	45
174	lambe*********.com	61	C	40	65	94	50
175	trave********.com	61	C	65	99	29	57
176	always***********.com	60	C	30	95	87	42
177	oakcreek*************.com	60	C	30	99	89	35
178	summer*********.com	60	C	25	78	93	55
179	oenow*********.com	60	C	37	95	83	35
180	daniel*********.com	60	C	38	87	89	37
181	mall*****.com	60	C	40	85	86	38
182	somer********.com	60	C	30	97	83	42
183	cell*****.com	60	C	40	85	83	40
184	label********.com	60	C	48	86	78	37
185	dawn*******.com	60	C	35	73	89	50
186	viva*******.com	60	C	38	95	88	30
187	linvill************.com	60	C	40	72	92	42
188	discover*************.com	60	C	38	95	80	38
189	lac*****.com	60	C	37	83	83	45
190	ellisone*************.com	60	C	48	95	68	38
191	ste-m*******.com	60	C	48	99	67	37
192	bearcr*********.com	59	D	40	89	84	33
193	argra*********.org	59	D	47	80	77	40
194	rustytra*************.com	59	D	30	92	82	45
195	nassa*******.com	59	D	35	85	87	37
196	flor*******.com	59	D	42	87	66	48
197	altov********.net	59	D	25	84	87	51
198	aubrey*********.com	59	D	28	95	61	64
199	wildbushf**************.com	59	D	25	87	90	45
200	laserend**************.com	59	D	30	95	82	40
201	willo*******.com	59	D	30	80	87	50
202	willowsp*************.com	59	D	38	72	85	48
203	maryl*******.com	59	D	33	88	71	53
204	cedarri*************.com	59	D	30	93	76	50
205	bower*******.com	59	D	40	65	88	46
206	7vine*********.com	59	D	28	90	74	58
207	abvi*******.com	59	D	38	89	84	37
208	defia********.com	59	D	38	87	79	40
209	channi***********.com	59	D	40	72	84	47
210	wolfcr***********.com	59	D	30	91	80	47
211	ohio*****.org	59	D	30	83	76	59
212	victoriav**************.com	59	D	35	81	83	45
213	diamond*************.com	59	D	25	85	92	47
214	f**.com	59	D	30	82	83	50
215	igw*****.com	59	D	40	78	88	37
216	wyoex*******.org	59	D	28	95	76	49
217	glacie***********.com	58	D	40	80	77	44
218	alcant***********.com	58	D	20	92	78	57
219	sassafras***************.com	58	D	25	99	80	42
220	califor************.com	58	D	30	94	92	30
221	verobe***********.com	58	D	30	75	81	53
222	bluesk*********.com	58	D	30	85	83	45
223	soldier***********.com	58	D	40	75	72	50
224	bour*****.com	58	D	50	78	90	18
225	roun*****.com	58	D	38	79	74	51
226	stjam********.com	58	D	30	77	84	52
227	seven*******.com	58	D	38	75	81	47
228	dako*******.com	58	D	30	87	77	50
229	willam*********.com	58	D	54	82	37	64
230	mountai*************.com	58	D	30	100	76	40
231	shep*****.run	58	D	30	75	82	54
232	valian**********.us	58	D	30	97	80	37
233	natch*******.com	58	D	25	90	86	42
234	delil*********.com	58	D	30	99	75	40
235	winetr***********.com	58	D	25	80	96	40
236	winery*********.com	58	D	33	72	88	47
237	wash******.org	58	D	52	90	56	42
238	colora*********.com	57	D	38	81	76	42
239	brigno***********.com	57	D	35	85	81	37
240	idaho*********.com	57	D	50	83	57	45
241	225ba********.com	57	D	30	70	87	50
242	belvo********.com	57	D	40	75	76	43
243	newm*****.org	57	D	30	95	59	55
244	pennsy**********.com	57	D	40	90	55	51
245	wineryse**************.com	57	D	30	83	81	44
246	goos******.com	57	D	30	98	58	56
247	cedarc**********.com	57	D	36	83	89	30
248	wyo****.com	57	D	23	84	97	37
249	creeks**********.com	56	D	35	60	83	52
250	sawto*********.com	56	D	30	94	78	35
251	olive*******.com	56	D	40	100	60	37
252	ma**.gov	56	D	40	75	47	67
253	m**.com	56	D	38	94	63	40
254	schram*********.com	56	D	48	94	60	30
255	winet*******.com	56	D	58	99	10	64
256	shelto**********.com	56	D	40	72	85	35
257	paradise*************.com	56	D	40	78	72	42
258	stonemou**************.com	56	D	30	70	96	37
259	formo********.com	55	D	25	77	86	42
260	iowawi*********.org	55	D	33	78	82	35
261	bestvin************.com	55	D	35	70	76	45
262	kent******.com	55	D	25	87	66	55
263	camden**********.com	55	D	25	85	81	40
264	oldwe*********.com	55	D	38	87	73	30
265	marble***********.com	55	D	48	80	60	40
266	albav*******.com	55	D	36	79	81	33
267	coalcr*********.com	55	D	38	93	58	40
268	weather***********.com	55	D	25	94	76	37
269	spicewo***********.com	55	D	40	76	83	30
270	chate*********.com	55	D	30	92	65	47
271	ctw***.com	54	D	30	75	79	42
272	sadd******.com	54	D	30	84	75	37
273	georg*******.com	54	D	25	45	97	52
274	kerryh*********.com	54	D	20	85	87	36
275	linga*********.com	54	D	20	95	78	37
276	tomase*********.com	54	D	30	70	78	47
277	duc*****.com	54	D	25	65	89	45
278	capef*********.com	54	D	38	94	60	37
279	utahw********.com	54	D	35	55	91	40
280	wvw****.com	54	D	25	72	84	43
281	southern*************.com	53	D	28	88	72	37
282	whiter**********.com	53	D	35	79	82	23
283	verdev**********.com	53	D	33	58	96	28
284	washi*********.org	53	D	25	70	93	33
285	explor*********.com	53	D	30	98	61	35
286	keel******.com	52	D	53	97	36	31
287	color*******.com	52	D	53	72	38	50
288	hole******.com	52	D	30	77	74	35
289	bluegr***********.com	52	D	10	90	100	25
290	maine*********.com	52	D	30	73	69	43
291	bigcor**********.com	52	D	25	65	80	45
292	brokenc************.com	52	D	20	65	84	47
293	glacial************.com	52	D	33	87	64	35
294	visi******.com	52	D	30	85	45	60
295	zor****.com	52	D	20	95	62	45
296	nd***.org	52	D	25	73	83	37
297	armstron*************.com	52	D	20	83	82	37
298	agri*******.sc.gov	52	D	43	70	65	37
299	shelbu***********.com	52	D	35	72	74	35
300	brandywin***************.com	51	D	30	78	60	46
301	abroa********.com	51	D	54	98	10	52
302	fablefa************.com	51	D	35	75	84	18
303	bricole***********.com	50	D	30	70	54	52
304	tongue***********.com	50	D	25	55	94	33
305	montana************.com	50	D	30	75	75	28
306	lincoln************.com	50	D	18	72	91	28
307	spiritsof**************.com	50	D	23	71	98	16
308	stall********.com	50	D	20	80	73	37
309	wolfmoun*************.com	49	F	42	83	40	38
310	smv*****.com	49	F	30	97	44	37
311	kcw*****.com	48	F	30	79	62	32
312	augu******.com	48	F	42	90	10	58
313	whaleb***********.com	48	F	25	60	88	26
314	morgan***********.com	47	F	25	55	84	30
315	brys******.com	47	F	20	83	52	47
316	ncw*****.com	47	F	40	72	54	30
317	eyrie*********.com	47	F	20	45	89	40
318	countryh*************.com	46	F	25	84	60	26
319	sugarc*********.com	46	F	35	45	83	23
320	chad******.com	45	F	35	82	27	45
321	bil*****.com	45	F	28	84	32	47
322	wellb*********.com	45	F	30	85	29	45
323	yellows***********.com	44	F	25	75	64	22
324	vis****.com	44	F	38	76	10	58
325	oh**.org	44	F	33	85	10	57
326	ridge*******.us	44	F	40	80	22	42
327	sips******.com	43	F	30	97	10	47
328	wine*******.com	43	F	10	85	66	27
329	blendof***********.com	42	F	20	95	23	45
330	wine*****.com	42	F	25	77	42	33
331	weddi*******.com	42	F	25	87	10	57
332	vis****.gov	42	F	40	80	10	47
333	three*********.com	42	F	30	73	40	32
334	a**.illinois.gov	41	F	25	75	16	57
335	drink********.com	41	F	40	82	23	28
336	tenne*********.com	41	F	25	75	10	62
337	hel****.org	40	F	20	95	13	47
338	willsc**********.com	39	F	30	83	10	42
339	macs*****.com	39	F	20	97	10	45
340	ilo****.com	39	F	27	85	10	47
341	olympicpe***************.org	39	F	37	68	10	49
342	aquilas*************.com	38	F	25	85	17	37
343	exte*****.okstate.edu	38	F	30	85	10	37
344	leisure***********.com	37	F	20	98	10	37
345	tryfl*********.com	37	F	20	62	44	30
346	oreg******.org	37	F	20	83	10	47
347	fd***.gov	35	F	25	65	10	46
348	misso*******.org	35	F	20	77	10	45
349	nebra********.org	28	F	15	68	10	28
350	vis****.org	13	F	20	15	10	5

Methodology

Each website was scored using AISO Studio's production scoring engine across four dimensions:

AEO (30%) — AI Engine Optimization: direct answer format, FAQ patterns, structured content, citation signals, topical authority
SEO (20%) — Title tags, meta descriptions, heading structure, links, images, keyword optimization
Readability (25%) — Flesch reading ease with normalized scoring, sentence complexity, audience appropriateness
Engagement (25%) — Content hooks, calls to action, questions, lists, quotes, emphasis, paragraph variety

350 sites collected across US states using geographic search queries. Scores reflect the state of each website at time of audit.

How Does YOUR Winery / Vineyard Website Score?

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