A
AISO Studio

Is your winery / vineyard website keeping up? Here's what the data shows.

Winery / Vineyard Website Audit Report

We scanned 350 winery / vineyard websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Agriculture · Sample size: 350 sites · Scan date: March 14, 2026

Overview

The winery / vineyard industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 350 sites is just 48 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for winery / vineyard sites is SEO, with an average of 71. The weakest area is AEO, at just 13. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 48, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 60% of winery / vineyard websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

48

AISO Score

71

SEO

43

Readability

63

Engagement

13

AEO

50

WCAG

Key Findings

60%

Score Below 50

More than half of sites in this vertical are underperforming.

27%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

12%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most winery / vineyard websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 350 winery / vineyard websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 48 means the typical winery / vineyard website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 13 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 27% of sites lack schema markup. 12% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The winery / vineyard industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 350 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
1
20-29
5
30-39
52
40-49
152
50-59
114
60-69
25
70-79
1
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
1 (0%)
C
25 (7%)
D
114 (33%)
F
210 (60%)

Dimension Breakdown

Average scores across all 350 winery / vineyard websites for each scoring dimension.

SEO
71
Readability
43
Engagement
63
AEO
13
WCAG
50

Full Results

The table below lists all 350 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the winery / vineyard space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1robertos**************72B8977902678
2sydneyt*************69C9455904170
3alas******65C8156903365
4arbord**********65C9261801092
5cntra*********65C8943902690
6rollingfo****************64C8182751067
7winetr**********64C9247905040
8mountainv***************64C8267853055
9visit********64C7953854364
10americanw**************63C89378025100
11visi*******63C9442902673
12foxrunv************63C8269801075
13snowf*******63C8472802550
14yonahmount****************62C8469701082
15claure**********62C9250752573
16kirkwoo***********62C8961603370
17jacksonho**************62C8758953330
18daniell*************61C9459851843
19adamscou*************61C7960801078
20pecancr*************61C7064781090
21places**********61C8460881850
22thebam*********60C7948702685
23wanderno**************60C7956901859
24npdo*******60C8241901087
25thehiv***********60C7964531890
26vernonv************60C7261651890
27cranecree**************59D8758951039
28hawaiia*************59D9437902554
29enjoyi***********59D9454752542
30bluegras*************59D5996601064
31rejoic***********59D9151653358
32stonehi************59D8962901829
33lacai*******59D7650801088
34thegrap************59D9438902652
35alaskae***********58D8453851852
36bordel***********58D7741751890
37willowcree******************58D8945751080
38senecal***********58D8946731873
39deepwate*************58D7464751067
40rimon********58D8756851050
41putneymou***************58D8462701067
42duckcr***********58D7459701080
43thecorksc****************58D7962902818
44abvine*********57D7661552571
45willowmou***************57D7254751873
46ravine*********57D8442731089
47fluffy**********57D7466733035
48debo*******57D7256781070
49visitgre*************57D7458903318
50schadev***********57D8154751067
51colte********56D8946851050
52ctpo******56D8947803323
53thegraf*************56D8448801852
54idaho*********56D7655631875
55kcwin*******56D816770058
56kentu*********56D8233701889
57artesia************56D7753751070
58thelodg*************56D8439651093
59lambert***********56D5269751862
60corbinfa*************55D7765701050
61northa**********55D8736751864
62aspenpe*************55D7447801856
63bookclif**************55D8948781052
64florid*********55D74455810100
65dabl******55D7451951829
66seequ********55D7660601073
67duckw*******55D5061681092
68zinch********55D7954601078
69beachav************55D8463701833
70stonemount****************55D6272431090
71monvalle**************55D7666481078
72postw*********54D5748751091
73shelgeeco****************54D8242551590
74salted*********54D6471751043
75volcan***********54D6462751055
76mas*****54D84236318100
77cella********54D6551751073
78grapeexpect******************54D8453851031
79gervasi************54D8952801034
80discovers****************54D7949751058
81winerya************54D5458751080
82arkan*******53D8556551061
83californi**************53D8961501050
84verobeac*************53D8651851814
85wined*********53D8528803047
86farmeran**************53D8455731038
87fulchin*************53D8962701025
88sevenb**********53D4759801073
89national**************53D8139702650
90ohiow********53D7644853321
91paradises****************53D6743601890
92stateof*************53D9446731833
93wvtou********53D8956801813
94distric***********53D7446601082
95dara*******52D7756631054
96argrape***********52D7940581083
97tranquill***************52D8348652539
98abbeyw*********52D7624905317
99itsjustab**************52D8448851820
100georgi**********52D3279751056
101firesid***********52D7658751036
102225bat***********52D7448801838
103laserendip****************52D7751601063
104blackst***********52D6443701083
105scvwi*******52D7455501079
106whitera*************52D825345090
107dawnle*********52D7160501860
108cityw*********52D7652801038
109visi*******52D7746501088
110wolfcree*************52D7448731054
111thislati*************52D5950852044
112colora**********51D7420752675
113schnebl***********51D8149701044
114michiganw**************51D875675184
115jamesarth***************51D6760781035
116blackme************51D6365631841
117cooperrid**************51D7355431870
118sheph********51D7649681050
119lincolnwa**************51D8449551057
120enoreeri*************51D8147552546
121diamondhi***************51D6268581056
122valiant************51D7250551073
123wineryseve****************51D6757681053
124ilmvin*********51D8460601035
125wineandc**************51D9421901048
126wvwi*******51D6254501090
127spiritsofn*****************51D618723086
128cedarcr*************51D7450681055
129grandvilla****************50D6843631075
130purplet*************50D7159651039
131zmtwist***********50D7757731814
132mainewi***********50D6936711073
133brokencre**************50D4554651082
134missou**********50D7951501853
135channing*************50D725053082
136weisvi***********50D6456651054
137shelton*************50D6449551078
1384ewin*******50D7647553040
139withthew*************50D7172451044
140travel*********50D7245711846
141visitna************49F890833847
142jordan**********49F8445701032
143summerc************49F5766551845
144bigisla***********49F8643801021
145altovi***********49F665770050
146bluesky************49F4751651078
147somers***********49F8453601036
148minneso***********49F5662502550
149defian***********49F743560878
150nevadasu**************49F7641651054
151kinge*********49F943665338
152mountainv***************49F8442551850
153visitrh*************49F7434901825
154williamc*************49F7956551039
155llano********49F7248751038
156fcv****49F6154681050
157visitfred****************49F8440632528
158whalebac*************49F625745091
159puertori**************49F6973601811
160jacksonh*************49F7446751040
161wineam*********48F5948681056
162sequoi**********48F825940847
163drycree*************48F7143601847
164oenowin***********48F6949511067
165firstv***********48F6946481864
166journey*************48F735463836
167maryla**********48F7637681056
168schramv************48F7348501064
169queens**********48F6952601050
170bowers**********48F5559801030
171wideriv************48F7639651055
172vegasval*************48F7953651817
173labell***********48F8244601046
174ndgw*****48F5944501086
175abroad***********48F890754343
176newport*************48F7232651860
177briedev************48F8944551041
178wineco*********48F6426751075
17950westv************48F4269601053
180wyoext**********48F7434681062
181glacierb*************47F774063063
182oakcreekv****************47F7760551021
183alcantar*************47F7243701828
184sassafrass******************47F8146681023
185visit*********47F7936681047
186riva*******47F7944601041
187idahopr***********47F6927681071
188indian**********47F6444652535
189daniels************47F6660501042
190kentuck************47F7045531064
191maine********47F7443731032
192camdenh*************47F6842731045
193bigcork*************47F5944581071
194round********47F6737801043
1957vinesv***********47F6237511088
196usawine***********47F7750651024
197experiencem*******************47F6160701025
198weddin**********47F754651899
199jolovi***********47F7633901024
200tsali*********47F8244601035
201natche**********47F6451581055
202lincolnpe**************47F6435701854
203whims*********47F940904113
204wyow*******47F5883481021
205bearcre************46F685460044
206stfranc************46F7640651036
207colorad************46F5743581858
208oakand**********46F6457551830
209sawtoot***********46F664755067
210iowawin************46F715043858
211aubreyv************46F7228802524
212marivi***********46F6743681040
213stjame***********46F6457601035
214tongueri*************46F467040078
215lescomb************46F6951651030
216raffa*********46F5945702626
217discovero****************46F6655552523
218weathere**************46F8238401064
219victoriava*****************46F7148701814
220zionadven**************46F7444851011
221bluemon*************46F744960047
222vineyar************46F4746731058
223southerng****************45F7237431073
224ctgr*******45F7426801827
225brignole*************45F6149501843
226trave*******45F7243651822
227visi*******45F810601099
228oldyork***********45F7948501035
229vivacw*********45F7259501025
230dakota*********45F4743631071
231utahwi***********45F5461451646
232winetree*************45F4070681023
233explore************45F8125501067
234alaskansi****************44F8425701819
235losmilic**************44F6943631032
236stoningto**************44F725860109
237saddl*********44F7142551043
238parkfar***********44F3559532645
239wildbushfa*****************44F646255029
240stonebr*************44F4253751033
241monroe-w*************44F7153481822
242visitfr***********44F6222601867
243willowspr****************44F6454601025
244missou**********44F600751890
245zorv*******44F8930651815
246willame*************44F9246432013
247visi*******44F6426601860
248igwin*******44F5759501036
249morgancr*************43F4256351075
250ctwi******43F6636601045
251holes*********43F694145064
252ardon*********43F7634681027
253mallo********43F4753601042
254tomasel************43F5253701021
255gruetw*********43F715540050
256sparksv***********43F4749551056
257delille***********43F7442581028
258sonoita*************42F7623431861
259sterling*************42F6935681024
260bricoleu**************42F7437651018
261belvoi***********42F6639581036
262glaci********42F6454601011
263linvillef**************42F496650040
264ohi*****42F6217801835
265texashillc******************42F7621602533
266rustytrac****************41F6649351046
267formos***********41F5852501031
268wolfmount****************41F7919801014
269bryse*********41F7427731020
270montanagr**************41F593545078
271ncwin*******41F6130501060
272newme********41F7233601819
273biltm*******41F7419601050
274oklahomaa**************41F4752601032
275pennsyl*************41F6227601055
276armstrong****************41F6452401035
277discove************41F6738601815
278smvwi*******41F6437501043
279willscr*************40F710851043
280leisureg**************40F793851032
281hele*******40F640601085
282countryhe****************40F713245058
283bourg********40F546430047
284bestviney**************40F5941531038
285willow**********40F52557506
286yellowst**************40F5939351060
287glacialti**************40F6131501055
288macsc********40F710701067
289wellbor***********40F6613751043
290spicewoo**************40F4249581036
291anchored*************40F763545835
292washi*********40F6931502031
293alwayssh*************39F740601067
294agr.il**********39F595601079
295cedarridg***************39F690481880
296shilohv***********39F4065501016
297sugarcr************39F495235060
298coalcre************39F793340044
299eyrievi***********39F3560302640
300gatli*********39F6730501830
301ste-mi**********39F6934551022
302chateau***********39F6329501050
303travel***********39F820751826
304creekst*************38F354950055
305kerryhi************38F79270050
306brandywine******************38F693045050
307oliver**********38F6431501035
308wineh********38F610501089
309ilov*******38F710651061
310sakonn**********38F714145027
311agricul***********38F5932351060
312heathfam*************38F740851031
313ellisones****************38F713645041
314ridgef*********38F547502073
315stalle***********38F6442501019
316aquilasne***************37F693501067
317blendofs**************37F622751048
318capefea***********37F6932501023
319extensio*************37F700551068
320jsfash***********37F760752612
321augus*********37F6914601038
322fablefarm**************37F615435030
323nassau**********36F4460351019
324chadd*********36F7413582014
325soldierc**************36F6122501829
326lingano***********36F7917501029
327albavi**********36F641545067
328tenness***********36F740651832
329goose*********36F4729701024
330sipse*********35F670581052
331orego*********35F7714601017
332threest***********35F5412501060
333oldwest***********34F661340064
334mvy****34F690751019
335shelburn*************34F563330054
336olympicpen******************34F640511063
337marbleri*************33F6014701013
338tassel*********32F610531835
339visi*******32F641560109
340willame************32F740551818
341drinki***********31F66355038
342visit*********31F547501829
343mapleri*************31F445135019
344washing***********31F590351070
345keels*********29F751735018
346verdevi*************29F325240012
347tryflor***********28F3717281060
348fdac*****26F47025080
349nebras***********22F51045019
350visi*******11F0300020

Frequently Asked Questions

What is the average AISO score for winery / vineyard websites?

The average AISO score for winery / vineyard websites is 48 out of 100. This is based on a scan of 350 sites in the agriculture industry. The score combines five dimensions: SEO (71), readability (43), engagement (63), AEO (13), and WCAG accessibility (50).

How do winery / vineyard websites perform on accessibility?

The average WCAG score is 50 out of 100. Many winery / vineyard websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are winery / vineyard websites ready for AI search engines?

Not yet. The average AEO score is 13 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 27% of winery / vineyard sites have no schema markup at all.

What is the biggest weakness for winery / vineyard websites?

The weakest dimension is AEO, with an average score of just 13. This represents the area where winery / vineyard websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Winery / Vineyard Website Score?

The average winery / vineyard website scores 48/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

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Winery / Vineyard Website Audit Report - AISO Studio | AISO Studio