A
AISO Studio

Is your yoga / pilates website keeping up? Here's what the data shows.

Yoga / Pilates Website Audit Report

We scanned 398 yoga / pilates websites across the United States to benchmark their performance for search engines, AI answer engines, and accessibility.

Industry: Fitness & Wellness · Sample size: 398 sites · Scan date: March 14, 2026

Overview

The yoga / pilates industry faces a clear challenge online. Most websites in this space score well below what search engines and AI systems need to surface content. The average AISO score across all 398 sites is just 47 out of 100. That is a low bar. It also means there is a big opportunity for businesses that invest in their web presence now.

The strongest area for yoga / pilates sites is SEO, with an average of 70. The weakest area is AEO, at just 11. According to Google's SEO documentation, sites that fail to meet basic technical standards risk losing visibility in both traditional and AI-powered search results.

What does this mean for your business? If your site scores above 47, you are already ahead of most competitors. If it scores below, you risk losing traffic to rivals who fix these issues first. According to the W3C Web Accessibility Initiative, accessible websites also reach a wider audience and reduce legal risk.

Key insight: 64% of yoga / pilates websites score below 50. The majority of sites in this vertical are underperforming across multiple dimensions.

Summary Scores

47

AISO Score

70

SEO

47

Readability

58

Engagement

11

AEO

49

WCAG

Key Findings

64%

Score Below 50

More than half of sites in this vertical are underperforming.

18%

Missing Schema Markup

These sites have no structured data, making them harder for search engines and AI to understand.

5%

No Open Graph Tags

Without OG tags, shared links on social media appear without rich previews.

What This Means

These findings tell a simple story. Most yoga / pilates websites were built without modern optimization in mind. They load, they look fine, but they fail to communicate with the systems that drive traffic today.

Search engines need structured data to understand your pages. AI answer engines need clear, direct answers to cite your content. Screen readers need proper HTML to serve users with disabilities. Missing any of these means missing out on visitors, customers, and revenue.

Key Takeaways

After analyzing 398 yoga / pilates websites, here's what stands out most. These are the three most important points from the data.

  1. Most sites score poorly overall. An average AISO score of 47 means the typical yoga / pilates website misses more than half of what modern search and AI systems look for.
  2. AEO is the weakest link. At just 11 on average, this dimension drags down overall scores. Fixing it first gives the biggest return.
  3. Basic technical issues are widespread. 18% of sites lack schema markup. 5% have no Open Graph tags. These are quick wins that most sites have not addressed.
Bottom line: The yoga / pilates industry is behind on web optimization. Early movers who fix these issues will gain a real edge in both search rankings and AI visibility.

How to Improve Your Score

Want to beat the average? Follow these steps in order. Each one builds on the last. Start with the basics and work your way up.

  1. Step 1: Fix your technical SEO. Add a meta title, meta description, and canonical URL to every page. Add schema markup using JSON-LD. Add Open Graph tags so your links look good when shared. These changes take less than an hour and have an immediate impact.
  2. Step 2: Improve readability. Rewrite your main pages at an 8th grade reading level. Use short sentences. Use simple words. Break up long paragraphs. According to Google, clear and simple content performs better in search results.
  3. Step 3: Add engagement elements. Use headings, bullet lists, bold text, and blockquotes. Add images with descriptive alt text. Make your content easy to scan. Visitors decide within seconds whether to stay or leave.
  4. Step 4: Optimize for AI engines. Add a FAQ section to your key pages. Use direct answer formats. Define what your business does in one clear sentence at the top of your homepage. AI systems like ChatGPT and Perplexity prefer content that gives a straight answer.
  5. Step 5: Check accessibility. Run a WCAG audit. Ensure all images have alt text. Check that color contrast meets minimum ratios. Use semantic HTML elements like headings, lists, and landmarks. According to the W3C, over one billion people worldwide live with some form of disability.

Score Distribution

The charts below show how scores are spread across all 398 sites. The histogram groups sites by score range. The grade chart shows how many sites earned each letter grade. A score of 80 or above earns an A. Below 30 is an F.

AISO Score Ranges

0-9
0
10-19
1
20-29
8
30-39
53
40-49
191
50-59
127
60-69
17
70-79
1
80-89
0
90-99
0

Grade Distribution

A
0 (0%)
B
1 (0%)
C
17 (4%)
D
127 (32%)
F
253 (64%)

Dimension Breakdown

Average scores across all 398 yoga / pilates websites for each scoring dimension.

SEO
70
Readability
47
Engagement
58
AEO
11
WCAG
49

Full Results

The table below lists all 398 websites ranked by their overall AISO score. Each row shows the total score, letter grade, and individual dimension scores. Use it to see how sites in the yoga / pilates space compare against each other.

Domains are partially blurred to protect privacy. Scores range from 0 to 100. Higher is better.

#DomainScoreGradeSEORead.Eng.AEOWCAG
1hotyogabu**************77B926610033100
2yogastro*************69C9465903264
3theala***********68C9258853375
4waveofl*************68C9764682593
5ashleyfl*************67C8471852567
6authentic**************65C9466852650
7yogaom**********64C8173902640
8delawa***********62C9447952547
9trulyyo************62C8969731856
10harbory*************62C74627510100
11lifet********62C9549553091
12barre********62C8158951858
13whyog*******60C8753751873
14solyoga************60C7954783354
15sterlin************60C8654601889
16modern**********60C9453951048
17dragonfly**************60C8460751863
18yogaon***********60C8664682654
19bostony************59D8157752554
20somayog***********59D8665651858
21bristoly*************59D7259751875
22studioa************58D8749751073
232cyo******58D796680064
24solhoty*************58D7953752558
25yogaho**********58D8962733322
26crofto*********58D6768801067
27humblewarr****************58D7662633354
28ctpo******57D8650803328
29studio**********57D6950851079
30hampton*************57D7860631077
31vbyogaan*************57D7465701065
32divinef*************56D7662681067
33lotusp***********56D5253801883
34justbrea*************56D7475652529
35loftst**********56D8663551858
36wilmingto***************56D8258851041
37lakewood**************56D7951751072
38theyoga*************56D8955752826
39balance*************56D8267651050
40thewoo**********56D8171653812
41pureyo***********56D8667503037
42collect*************56D7051601890
43thegrinnin****************56D697938889
44pursu*******56D8646801062
45trails***********55D6450782562
46sunyog***********55D6455751867
47toula********55D7452632564
48clubwo**********55D72426510100
49thehon***********55D8957601847
50youryog************55D6969582550
51nama*******55D7951551877
52thewoodlan****************55D7656602360
53beewel*********54D9150701841
54savann**********54D6673601059
55zenyogaa**************54D7649751855
56theyog**********54D7671551843
57serenityno****************54D8249501090
58lasvegasp**************54D8937653447
59blosso***********54D6947751863
60prajn*********54D8944851044
61clevel***********54D7151551880
62groundedyo*****************54D7665601058
633rdstreet**************54D7174501062
64rootsspeci****************54D8940751852
65nashville.b********************54D6956801843
66beoneyo************54D8155652541
67lightony**************53D7648631867
68glowstud*************53D7656751043
69fairba***********53D5960581086
70innervi************53D7952801038
71oceanv***********53D7456681848
72maineha***********53D6259801844
73sattva-y**************53D6270431080
74janesho*************53D8150602547
75foxco********53D766660064
76bendbey***********53D8146851829
77prasaday*************53D8452701050
78powerfl***********53D7176581829
79virge********53D7751631855
80joycolle*************53D7644801057
81pinklotus**************53D4474601078
82nashvi***********53D8155851813
83expan*********53D6962552554
84dragonf*************53D7645851838
85aryo******52D8155781032
86yogapodg**************52D717150064
87studiol************52D6458631064
88mayay*******52D9436801040
89nhpowe*********52D6274731033
90blackbird**************52D755668855
91asanasou*************52D8151551854
92nylove*********52D7751431090
93hopeyo*********52D8133831057
94rogueva************52D774855090
95wonderlan***************52D5247801079
96rhodeisla***************52D6962631055
97solun*********52D765855864
98centers*************52D7954651050
99blueyo**********51D8732501089
100yellowb*************51D8950651037
101campyoga**************51D7158681837
102rayo******51D8448651839
103hartfo***********51D6955801038
104serenity*************51D8148501075
105yogast***********51D7664801011
106kompo*******51D817350044
107aim-w*******51D765860850
108communi*************51D7449501082
109divinep************51D765953858
110meltyog***********51D8650731823
111yogapo*********51D8638701054
112hotasan***********51D5263501878
113dragon***********51D5260711063
114powerg***********51D4767601075
115willowga*************51D8428801850
116mountain*************51D8151701829
117lilas*********51D6456501873
118sangha**********51D5748782642
119salutet*************51D5753701071
120hotyogac**************51D616655862
121wyomin*********51D7952701043
122beachb**********51D7960501057
123arkansasyo****************50D7264501053
124rooted***********50D7462751019
125breathi************50D765458062
126modernyo**************50D7937651856
127mimiy*******50D7744702528
128highla***********50D7160551050
129sunsety*************50D6935881050
130anandayog***************50D6949501080
131seabri***********50D6951601064
132growwe**********50D8136601072
133fireandf*************50D7251501073
134yogaby***********50D6744651070
135ascendw************50D7735551087
136sol*****50D816265035
137bluesky***********50D7948601056
138lotusho*************50D6172431064
139lasveg**********50D5956581069
140hotyogar*************50D7664601525
141harmonyy**************50D765670043
142oklaho**********50D6948601860
143stillwa***********50D717830067
144thestu*********50D7457651830
145experien*************50D8938731038
146heartst************49F6757551055
147arizon***********49F5965551053
148elxryog***********49F646360054
149thespac************49F895765023
150breathing***************49F816540057
151weseekt***********49F844260854
152liftyog***********49F6443731057
153downwar*************49F5764651044
154opusyog***********49F536150878
155yogasanc*************49F8637801033
156yogahiv************49F5231801085
157thestud*************49F7949681035
158yogah********49F7671501030
159yogafa*********49F7154501850
160shant*********49F6457501067
161solyogac*************49F7736651850
162thehotspoti******************49F6746501082
163spearf***********49F6457501064
164beho*****49F6463581836
165lizar*********49F7458651033
166upperva************49F646648070
167teton********49F8456651024
168santosayo***************49F6754701041
169theyog***********48F745140875
170barefoo***********48F6155501064
171westhar*************48F744570844
172shakti***********48F7658551824
173theyf*******48F7452552527
174zenvi*********48F890702576
175aligny**********48F816630854
176invoke**********48F745538080
177journeyy*************48F7447501060
178forummo************48F815070033
179swanri***********48F8944551833
180portland*************48F646450853
181downtow***********48F6249601063
182dobayo*********48F6441603244
183yogao*********48F7147501064
184wellnes************48F87375886
185kpowery*************48F4564451870
186hotyogaofe****************48F716355046
187sanctua*************48F7140501078
188heartnsou***************48F716055050
189flowyog***********48F8115801560
190yogadi**********48F7655601824
191wipowe*********48F816555030
192invers***********48F7451801018
193yogacen*************47F6953731022
194bend******47F696230080
195gathery*************47F645948065
196ignit*********47F6270501033
197sundar***********47F665950850
198yogaea**********47F864660043
199east-sidey*****************47F713760078
200yogale***********47F5465581040
201happydog**************47F5754551058
202bigriv**********47F715463046
203yogab*********47F6955501050
204element*************47F794265053
205avanis*********47F4447601082
206sincit*********47F7449551833
207sweatandso****************47F6956501835
208pranava***********47F6654501054
209shriy*******47F764265847
210phoenix*************47F7943501058
211wildflo*************47F7147501057
212vibran***********47F6444551067
213thecor**********47F8155501032
214theblky************46F7450501046
215burnb********46F8130751825
216mode*******46F615553060
217yoga*******46F9414753313
218ahimsayo*************46F667648030
219heartl***********46F6453601827
220easytig************46F6264551033
221yogar********46F716930060
222empowery*************46F694645080
223midtowny**************46F5065681814
224namast**********46F814470035
225612ju********46F616938058
226sarahsy*************46F4962501850
227yujyog**********46F6765551025
228yogahi***********46F7910601090
229theyog**********46F5553501063
230centere*************46F715355050
231ritual***********46F6163401845
232epicy*********46F667130058
233distric*************46F5928601879
234urbany**********45F5749651043
235buddha**********45F7136501855
236risingl************45F5918802550
237samadh*********45F715660033
238harmony*************45F7650601811
239kodawar************45F815360026
240ohmyo*********45F765640054
241yogap********45F6152501054
242truelov***********45F8443651016
243yogast**********45F865955015
244greenerpo**************45F814070032
245love-yo************45F715838057
246carpediem**************45F645270035
247gracefl************45F6138601062
248namaha**********45F694670040
249desertlo**************45F6149501054
250yogas********45F785355032
251fusiono***********45F695530073
252thestud************45F7452551031
253willowy*************45F547815078
254providenc**************45F644763843
255yogakno************45F794063044
256indig*********45F7448601819
257bikram***********45F4971351055
258kulave*********45F666548041
259torchyo************45F765845831
260sirio*********45F695238070
261u4icy*******44F7158401527
262yogala*********44F6643601040
263yogas*********44F5853501047
264atsang**********44F5140751044
265sozoy*******44F6958501027
266yogaroo***********44F814255832
267vibeyog***********44F594470050
268power********44F665275103
269choose*********44F865740820
270treehou*************44F6952501035
271lincolny*************44F6749481043
272grassroot***************44F814740845
273yogacom*************44F6155551823
274midtowny**************44F714760828
275soulhav************44F695740050
276sweetser*************44F763953843
277soulyog***********44F714730870
278rapidc***********44F6645251085
279sundan**********44F810703350
280radian***********44F814360031
281thegroovy**************44F7459501019
282trueyog************44F6956501028
283califor***********43F664948055
284thehear************43F6642501047
285indianay*************43F604673030
286soulsideh**************43F695143053
287hothou**********43F715640047
288inners**********43F4560602611
289fitsist***********43F744048060
290shanti***********43F6846501040
291whiteswan**************43F664655046
292sunris*********43F7433581044
293innerblis***************43F712560067
294westsid************43F765138050
295solyoga***********43F663865048
296studi********43F4760581036
297jacksonh**************43F6941581823
298yogahe***********43F695038850
299yogaaim***********42F6136351078
300sattv*********42F7435551033
301yogaunde*************42F790652553
302balanc**********42F6644481833
303mainstr***********42F3752581844
304hotw*******42F7431631626
305samudras*************42F6445601029
306soulyog***********42F765135050
307blissyo************42F5958331046
308theall*********42F7333751013
309powery*********42F7945551013
310omahay***********42F455453060
311newyor*********42F307350054
312dayyog***********42F5062501027
313ashtanga**************42F813555041
314resonancey*****************42F665615080
315yogapo*********42F5749701013
316latitud***********42F5740701821
317homey*********42F714528070
318yogac*********42F6144601029
319alllif***********41F7555252316
320oasisyo************41F564643067
321sankofay*************41F5638451060
322downun***********41F813170022
323mounta*********41F7635501031
324urbanso***********41F713955040
325hotyog*********41F5138501060
326souks*********41F7940581011
327harlemy*************41F6333501055
328bendandz*************40F6433581038
329exten*********40F5935501050
330detoxyo*************40F5734751018
331santafeco***************40F713643054
332youry*******40F6616701042
333harmonyst***************40F576130050
334yogave*********40F693331077
335thaty*********40F496223067
336yogail**********40F693645053
337sunspa**********39F5737731014
338flow-yo************39F910751812
339myindi**********39F6228651030
340kints*********39F694135050
341blissfu************39F663601071
342hatcher************38F6610601058
343alittlet**************38F596751050
344yogab*******38F644043044
345elemental****************38F662740070
346thelifey*************38F690751045
347nhyoga***********38F6131501040
348sweatyo************38F812248043
349shree********38F5630581038
350haute-*********38F5230501055
351soulyo*********38F613638064
352boundless**************38F5017651055
353jala-s*********38F545430053
354parkcircl***************38F5751302815
355studio*********38F5226501058
356zenhot**********38F6126501050
357yogais*********38F7116501050
358littlebir***************37F6421501047
359405yo*********37F5923801012
360seattle************37F84080185
361kaiay*******36F86260041
362revivals*************36F593530850
363satyayog**************36F690581056
364studio*********36F5531601022
365innerhe************36F665501062
366scarborou***************35F520581073
367lotus-yo**************35F562755041
368jade-s**********35F564715058
369spirit***********35F67045083
370evolation***************34F760751013
371freetobe*************34F590652531
372nestmove**************34F723235029
373opendoors***************34F5134351040
374duluthy*************34F624135817
375eccey*******34F473360027
376theyog*********34F415325050
377nebocr**********34F623655010
378homegrow**************34F76060043
379skysthel**************34F555525820
380thecen**********33F542443050
381ekamy*********33F462848050
382y2yo******33F690601036
383theyoga************32F610401067
384norm*******32F522925060
385soletosou***************32F592830047
386onetre*********31F69055044
387ginkgoyo**************31F494930021
388uwsy*******30F66050044
389lotusy*********30F610501040
390karmayo***********29F442520067
391mystyo*********28F490431050
392zenrevo************28F61030854
393atlasyo*************27F61015078
394andyo********27F508401623
395perenni***********26F570551010
396thestudio***************24F61015060
397omlife**********20F6203306
398blacks***********19F44030820

Frequently Asked Questions

What is the average AISO score for yoga / pilates websites?

The average AISO score for yoga / pilates websites is 47 out of 100. This is based on a scan of 398 sites in the fitness & wellness industry. The score combines five dimensions: SEO (70), readability (47), engagement (58), AEO (11), and WCAG accessibility (49).

How do yoga / pilates websites perform on accessibility?

The average WCAG score is 49 out of 100. Many yoga / pilates websites still lack basic accessibility features like alt text on images, proper heading structure, and sufficient color contrast. Improving accessibility helps you reach more users and reduces legal risk.

Are yoga / pilates websites ready for AI search engines?

Not yet. The average AEO score is 11 out of 100. AI engines like ChatGPT, Perplexity, and Google AI Overview need structured data, FAQ sections, and direct answer formats to cite a website. Currently, 18% of yoga / pilates sites have no schema markup at all.

What is the biggest weakness for yoga / pilates websites?

The weakest dimension is AEO, with an average score of just 11. This represents the area where yoga / pilates websites have the most room to grow. Focusing improvement efforts here will have the largest impact on overall scores.

How can I check my own website's score?

You can run a free audit on any website using AISO Studio. Enter your URL and get a full breakdown of your SEO, readability, engagement, AEO, and WCAG scores in under a minute. No signup required.

Methodology

We score each website across five areas. The AISO Score is a weighted mix of all five. It shows how well a site works for both people and AI systems. Here is what each area measures.

SEO (Technical Search Optimization)

Checks meta titles, descriptions, canonical URLs, schema markup, Open Graph tags, heading structure, and other signals that help search engines crawl and index a page.

Readability

Measures the Flesch Reading Ease score, average sentence length, and word complexity. Higher scores mean the content is easier for the public to read and understand.

Engagement

Looks at content formatting: headings, lists, bold text, blockquotes, images, and other elements that make content easy to scan and read.

AEO (AI Engine Optimization)

Checks how well content is set up for AI answer engines like ChatGPT, Perplexity, and Google AI Overview. Looks for direct answer formats, FAQ sections, and clear definitions.

WCAG (Accessibility)

Tests for Web Content Accessibility Guidelines compliance: color contrast, alt text, ARIA labels, semantic HTML, and keyboard navigation support.

How Does YOUR Yoga / Pilates Website Score?

The average yoga / pilates website scores 47/100. Run a free audit to see where you stand and get actionable recommendations to improve your search visibility, AI readiness, and accessibility today.

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Yoga / Pilates Website Audit Report - AISO Studio | AISO Studio